think milke think hatke

Virgin Mobile uses Ranbir, Genelia and 'the power of connections'

Virgin Mobile, which recently roped in Ranbir Kapoor and Genelia D’souza as brand ambassadors for its GSM launch, has released its latest brand campaign, titled ‘I is powered by We’.This new campaign, which celebrates the philosophy of 'Think Milke, Think Hatke', exhorts Indian youngsters to make connections and use connections.