tom goodwin
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'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims
"Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to "doing the basics brilliantly" and trusting marketers' intuition in the subjective world of consumer behaviour.
Publicis parts ways with employee following combative tweets on coronavirus
Holding company parted ways with Tom Goodwin after he tweeted about pandemic.
Melt 2015: 'Mobile shouldn't be a vertical, it should be a horizontal'
Tom Goodwin, the SVP, innovation and strategy of Havas Media, on what's wrong in advertising and seven themes for the future
Why 2014 won't be the year of mobile advertising
Like 'digital', mobile has been digested the wrong way with our production mentality towards advertising, says the author
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