![Tom Goodwin at the 2024 ADMA Global Forum in Sydney](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20240822021832_Untitled+design+(3).png&h=570&w=855&q=100&v=20170226&c=1)
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"Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to "doing the basics brilliantly" and trusting marketers' intuition in the subjective world of consumer behaviour.
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