Advertising Media PR Marketing Digital
Brittney Rigby
Aug 22, 2024

'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims

"Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to "doing the basics brilliantly" and trusting marketers' intuition in the subjective world of consumer behaviour.

Tom Goodwin at the 2024 ADMA Global Forum in Sydney

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

5 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

6 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

7 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Understanding the nudge-sludge dynamic in marketing

9 Understanding the nudge-sludge dynamic in marketing

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

10 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Related Articles

Publicis parts ways with employee following combative tweets on coronavirus
Advertising
Aug 05, 2020
Brittaney Kiefer

Publicis parts ways with employee following ...

Melt 2015: 'Mobile shouldn't be a vertical, it should be a horizontal'
Marketing
May 25, 2015
Raahil Chopra

Melt 2015: 'Mobile shouldn't be a vertical, it ...

Why 2014 won't be the year of mobile advertising
Advertising
Aug 01, 2014
Tom Goodwin

Why 2014 won't be the year of mobile advertising

Just Published

South Korea fines Meta $15 million over data breach
Digital
14 hours ago
Staff Reporters

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Amazon India launches Creator Central to streamline influencer content creation
Digital
14 hours ago
Campaign India Team

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

Phyllis Project: Attempting to rewrite the script for women in advertising leadership
Advertising
15 hours ago
Vinita Bhatia

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
Marketing
16 hours ago
Nagesh Joshi

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.