.png&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Aug 22, 2024
'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims
"Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to "doing the basics brilliantly" and trusting marketers' intuition in the subjective world of consumer behaviour.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
1 day ago
DM9 admits faults in case study for Grand Prix-winni...
'Efficient way to pay' won the Creative Data Grand Prix last week.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
'If it doesn’t entertain, don’t even enter': ...
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
Advertising
1 day ago
Inside the first global benchmark for AI creativity ...
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
Advertising
1 day ago
Indian brands champion 'Pride' with vibrant colours
From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.
