transparency
Transparency: A critical ingredient for brands to ride the wellness boom
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
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81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.
Opacity breeds distrust; transparency leads to brand credibility
India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.
Busting greenwashing: The key is transparency in communications
In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
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