transparency

Jan 08, 2025

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.

Oct 14, 2024

Opacity breeds distrust; transparency leads to brand credibility

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

Aug 09, 2024

Busting greenwashing: The key is transparency in communications

In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.

Apr 17, 2024

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Apr 16, 2024

Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Feb 20, 2019

Twitter brings political ads policy to India

Earlier this month Facebook announced that it would increase accountability for advertisers around the upcoming elections