Brandon Doerrer
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Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
Publicis Groupe to acquire creator marketing agency ...
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
MediaMonks reorganises, rebrands to Monks and puts ...
Monks’ capabilities will sit in new marketing and technology services groups.
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
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