true elements

How True Elements convinced cricketer Rohit Sharma to headline the brand
Oct 08, 2024
Preeti Hoon

How True Elements convinced cricketer Rohit Sharma to headline the brand

Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media influence to target health-conscious consumers.

TBWA\ India to handle creative for True Elements
Jul 04, 2022
Campaign India Team

TBWA\ India to handle creative for True Elements

Account won post a multi-agency pitch

Marico acquires True Elements
May 23, 2022
Campaign India Team

Marico acquires True Elements

Gains 54% stake in the brand's parent company, HW Wellness Solutions

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