trust
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani
The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit
Kalyan goes national with moving 'old student' story, reiterates 'trust'
Watch the new Hindi TVC conceptualised by Push Integrated here
Edelman Trust Barometer 2015: Trust in businesses, government and media rises in India
NGOs see a minor dip; India second most trusting nation
Double Standards: Has trust in Malaysia Airlines crashed with MH17?
Grey's CSO for South and SE Asia Dheeraj Sinha and Brand-comm's founder-CEO Ramanujam Sridhar reflect on the subject
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