tvr
MEC’s pre-IPL ratings estimate proved correct
MEC’s pre-tournament estimate of the third season of the Indian Premier League (IPL) television rating points has proved to be correct. In March this year, the WPP agency had released a pre-IPL study predicting what the third season was likely to deliver in terms of viewership and value for sponsor brands. The agency estimated ratings to increase by 14% to an average TVR of 5.2*, which was as they had predicted.
IPL off to decent start
The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.
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