The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.
The average TVR for the IPL Extra Innings show on Friday was 2.90. Saturday’s match between Chennai Super Kings and Kings XI Punjab saw an average TVR of 4.37 in the first half and 5.61 in the second half. The match played between Rajasthan Royals and Delhi Daredevils on the same day had an average TVR of 5.08 for the first half of the match. The second half’s average TVR was of 6.26.
IPL off to decent start
The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
ASCI flags 98% ads as misleading in 2024 review
A major chunk of these ads are from real estate and online betting sectors.
Streambox unveils subscription TV; aims to acquire ...
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
Vi’s ‘Be someone’s we’ bridges hearts, one tower at ...
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Google’s US antitrust trial comes to an end as both ...
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.