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McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers
Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences
Cannes Lions 2016: “Help us create the biggest campaign ever for humanity”: Ban Ki Moon
'Group of six' holding companies take ‘Common Ground’, pledge support for UN Sustainable Development Goals
BPL Adland Predictions: Gameweek 6
Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
BPL Adland Predictions: Gameweek 5
Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
BPL Adland Predictions: Gameweek 11
Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
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