user generated content
2 days ago
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.
Jun 10, 2015
How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content
Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations
Jan 06, 2012
Hero MotoCorp takes crowdsourcing route
WATCH the call for entries TVC created by Law & Kenneth
Jan 03, 2011
Karthi Marshan's Blog: First there was the speculative pitch
Karthi Marshan, head marketing, Kotak Mahindra Group, on speculative pitches and why crowdsourcing presents a huge opportunity for the advertising industry
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