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Ogilvy unveils Limca's summer splash
Ogilvy has unveiled Limca's latest campaign for this summer.Building on the platform of "emotional and physical freshness" from its earlier campaign of 'Doobo Taazgi Mein', the new commercial is based on how Limca, with its water like freshness can spark a playful romantic interaction between two strangers. The strategic initiative leverages the ‘water like freshness’ of Limca.WATCH TVC here
Lowe Lintas' new cellular Idea: Use mobiles, save trees
Idea Cellular continues it’s ‘What an idea, sirji!’ series with its latest film that creates another montage of 'what ifs'. The topic this time is conservation of trees and in this campaign, the telecom major champions the use of mobile phone to save trees. It positions the cellphone as a device to eliminate wastage of paper.The campaign which breaks on television channels today, has been developed by Lowe Lintas, Idea Cellular’s creative agency. Mindshare is the media agency for the account.
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