vidur vyas
Dentsu Webchutney bags Hike's digital creative mandate
Account won following multi-agency pitch
PepsiCo's Vidur Vyas joins Hike as VP - marketing
He was senior director of marketing at PepsiCo
Frito Lay launches “Kurkure Spend Time with the Family Program”
A new advertising campaign for Frito Lay's Kurkure encourages people to spend time with their families. In the TVC, brand ambassador Juhi Chawla plays a spiritual guru who points out the follies of a groom's ways when he arrives minus any entourage for his wedding, because he didn't spend any time with his family. She asks him to share Kurkure with them, at which point instantly his family begins to appear one by one at the wedding. The baseline remains, "Tedha hai par mera hai [It's my kind of twisted]." The campaign has been created by JWT.
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