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Amagi acquires Argoid AI to transform streaming with smarter solutions
Dec 04, 2024
Campaign India Team

Amagi acquires Argoid AI to transform streaming with smarter solutions

Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.

Cracking the code of consumer psychology in India’s streaming boom
Nov 11, 2024
Dr Ambika Prasad Nanda

Cracking the code of consumer psychology in India’s streaming boom

With streaming reshaping India's entertainment, grasping consumer psychology is now crucial for brand marketers, says JAGSoM marketing professor.

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