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Starcom MediaVest Group launches Web+TV optimiser in India
Jun 26, 2012
Campaign India Team

Starcom MediaVest Group launches Web+TV optimiser in India

The new optimiser will allow media planners to evaluate plans fluidly between TV and digital, according to the agency.

Web Audience Measurement launched by IMRB
Nov 02, 2010
Campaign India Team

Web Audience Measurement launched by IMRB

The panel-based service is modelled on TAM and RAM from the research agency.

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