wcrs
Jul 24, 2014
Why media strategy is a creative problem
Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
Apr 10, 2011
Videos, Photo Galleries, Seminar Reports from day three at Goafest 2011
Campaign India brings you updates from day three of Goafest 2011 in the form of video interviews, photo galleries, seminar coverage and Twitter updates.
Apr 10, 2011
Campaign India In conversation with Engine Group's Robin Wight; Powered by Hindustan Times
Campaign India caught up with Robin Wight, president, Engine at Goafest 2011
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