women empowerment
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The power of real stories: Why women-centric marketing must evolve
True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite’s group CHRO, head of marketing and communication, and head of CSR.
Godrej Capital’s Aarohi film asks the questions women already face
Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.
'The future is female, but yet we live in a world that is set up for men': Cindy Gallop
A panel featuring Cindy Gallop, Susan Credle and Sangeeta Talwar discussed whether the female consumer is being governed by a male agenda at Star FLOW
Weekend Watch: Mahindra's latest film 'rise up' the ante for an equal world
Watch the film conceptualised by 22feet Tribal Worldwide, Mumbai, here
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Year-ender: 'Women empowerment and space explorations will continue': Shriram Iyer
We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come
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