wonderbra
Feb 09, 2016
Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?
A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing message
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Sep 25, 2014
Spikes Asia 2014: “When an idea is no longer up for debate, all creativity is lost” - Nir Wegrzyn, BrandOpus
BrandOpus CEO Wegrzyn and senior account director Bex Deere showcased some ‘controversial’ ads and explained why banning them is not the answer
Feb 12, 2013
Arvind enters innerwear segment with Hanes and Wonderbra
Enters into licensing agreement with Hanesbrands Inc.; will ‘invest heavily’ in advertising for both brands
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