world cup sponsorship

Coca Cola scores well in FIFA-World Cup sponsorship association

It may seem a little early to be judging feedback on the FIFA-World Cup sponsorship, but according to an exclusive Marketing poll, carried out by Lightspeed Research, brands have yet to benefit from their sponsorship of the World Cup.  The mobile research, conducted in the UK during the England vs USA game last Saturday, shows that 88% of respondents did not feel that their opinion of the official sponsors had changed as a result of their link to the World Cup. Only 8% claimed that sponsorship had a positive effect on their view of the brands, while 84