xbox one

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles
Oct 26, 2013
Campaign India Team

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Microsoft has recruited footballer Steven Gerrard and actor Zachary Quinto for the campaign; Sony shows how consoles have evolved from 1995

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Weekend Fun: The Blue Film Festival

6 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

10 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect