Advertising
Campaign India Team
Oct 26, 2013

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Microsoft has recruited footballer Steven Gerrard and actor Zachary Quinto for the campaign; Sony shows how consoles have evolved from 1995

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Competitors in the gaming console market, Microsoft and Sony, have released global campaigns for their soon-to-be released Xbox One and PlayStation 4 respectively.

Microsoft has roped in England and Liverpool Football Club captain, Steven Gerrard, to star in the campaign alongside Star Trek actor Zachary Quinto.

Sony has taken the emotional route with its 'For the players since 1995' campaign. The campaign has been created by Drum. 

Both consoles are scheduled to go on sale in late November 2013. Game on.

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Playstation airdrops game characters in global spot for on-demand service
The Work
Oct 04, 2019
Ad Nut

Playstation airdrops game characters in global spot ...

PlayStation appoints global media agency
Media
Dec 22, 2022
Arvind Hickman

PlayStation appoints global media agency

Sony Sports Network acquires broadcast rights for the Hero Asian Champions Trophy 2024
Marketing
Sep 02, 2024
Campaign India Team

Sony Sports Network acquires broadcast rights for ...

India’s creative economy is poised for its global leap
Media
Oct 09, 2025
Campaign India Team

India’s creative economy is poised for its global leap

Just Published

Are brands safe next to politics? Stagwell’s APAC study says yes
Marketing
8 hours ago
Staff Reporters

Are brands safe next to politics? Stagwell’s APAC ...

Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
Marketing
8 hours ago
Robert Jeffery

ChatGPT and AI platforms do not get advertisers, ...

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

Livpure filters out fine print, not just water
Advertising
12 hours ago
Campaign India Team

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution
Advertising
12 hours ago
Vinita Bhatia

Airtel Payments Bank’s ‘Safe Second Account’ urges ...

INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.