xpanse asia
VivaKi Specialist Services launched in India
The integrated hub of specialist services includes retail/trade marketing, experiential marketing, OOH and rural marketing units
Sheetal Dasgupta joins Xpanse Asia
Xpanse Asia – the small town and rural marketing unit of Starcom MediaVest Group - today announced the appointment of Sheetal Dasgupta as Business Director. She will be based in Mumbai and report to Sandip Bansal, country head of Xpanse Asia.
Xpanse hires Vineet Mittal for North, East operations
Xpanse Asia, the specialist small town and rural marketing network of Publicis Groupe has appointed Vineet Mittal (pictured) as the head of its north and east regions for Xpanse Asia – India. Mittal will be based in Delhi.Sandip Bansal, country head- Xpanse Asia said, "It is his roots and the passion for challenging communities that got him back into the industry and I am sure his experience and exposure to various fields will benefit us and our clients immensely."
Publicis hires journalist for its rural initiative
The India unit of Xpanse Asia, the specialist small town and rural marketing network of Publicis Groupe, has appointed Ravi Balakrishnan as associate director-consumer context planning. Balakrishnan will report to the country head, India, Xpanse, Sandip Bansal and his primary role would be to unearth consumer insights for the agency's clients and their brands as well as development of insight-based activation platforms and programs.
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