yahoo apac
Sep 10, 2013
Yahoo, Wharton seek to create industry framework for native advertising
The framework is expected to act as a guideline for maximising effectiveness of native advertising
Jul 15, 2011
Wharton’s Future of Advertising Project heads to Delhi
An insights symposium supported by Yahoo! is scheduled for 20 July, 2011; the project, which has already covered North America and Europe and heads to China next, aims to discover how the interplay between old and new media will affect the future of advertising across different markets
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