yashraj films
Ashish Patil quits Viacom18
Ashish Patil, currently senior VP - new ventures and GM - youth movies at Viacom18, will join Yash Raj Films to launch a new division that will produce films targeted at the youth.Patil has spent over 12 years at MTV, joining as marketing executive, growing to the level GM-creative and content, before being elevated to his current title. During his time at MTV, he led the launch and growth of many successful properties such as Roadies, Splitsvilla, On the Job and Youth Icon.
Internet Question: What do you think of the new Yashraj shows on Sony?
Over six months after Sony Entertainment Television went for a relaunch with a programming rejig, the channel's GRPs have been almost doubled (180 last week).
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