ybrant

Adtech 2012: “Social brand equity is better measure than just fans,” says Farshad Family, Nielsen
Feb 27, 2012
Gunjan Prasad

Adtech 2012: “Social brand equity is better measure than just fans,” says Farshad Family, Nielsen

Nielsen India’s managing director and Ybrant’s global social media head discussed new measurement techniques at adtech 2012

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