yes madam

Quick buzz or backlash: Are negative marketing stunts fruitful?
2 days ago
Little Yadav

Quick buzz or backlash: Are negative marketing stunts fruitful?

SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Reliance Disney merger: A game-changer for ad agencies, not without risks

5 Reliance Disney merger: A game-changer for ad agencies, not without risks

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

7 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

9 ‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Agency of the Year 2024 winners: South Asia

10 Agency of the Year 2024 winners: South Asia