yougov
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Urban India splurges big: Festive spending hits four-year high
Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Trust, preference and motivation—what motivated Indian millennials and Gen Zs to vote?
As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.
YouGov and Havas expand data partnership to enhance global consumer insights
The enhanced collaboration will extend to 26 markets, incorporating advanced data analytics to empower Havas' client strategies across multiple networks.
December 2023 advertiser of the month: Policybazaar
The brand recently brought back Kapil Sharma as its brand ambassador and launched a campaign to educate customers about the benefits of comparing and buying insurance
63% Indians want to watch ads in exchange for free content: Report
17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report
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