yours singapore
Apr 06, 2010
Singapore tempts Indian travellers with new brand push
Prompted by the changing landscape of the Indian traveller’s needs and consumption trends, Singapore Tourism Board (STB) has unveiled a campaign in India to promote the evolution of its brand positioning from ‘Uniquely Singapore’ to ‘Your Singapore’.The brand campaign also introduces www.yoursingapore.com, an interactive platform that offers: destination information; personalized itineraries; virtual tours; user-friendly maps; YourSingapore guides, etc.
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