Jessica Heygate
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
Earnings analysis: AI costs rack up at Alphabet, ...
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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Pfizer moves creative from IPG to Publicis after ...
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Google: We’re not restructuring because AI is ...
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs
Disney CEO Bob Iger says company has moved from ...
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution
Apple revenue falls for fourth consecutive quarter, ...
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products
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