Shortlists for the first edition of the Campaign for Dignity print ad competition have been announced. 50 entries have made the cut.
The jury met on 8 February 2014 in Mumbai to judge over 280 entries from India and Pakistan. The jury consisted of Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India.
The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. This is a joint initiative of Dignity Foundation and Campaign India. At least one member of the team entering the ad had to be under 30 years of age.
Entry No. | Entry Name | Agency | City |
57 | Bieber | Gasoline | Mumbai |
129 | Alzheimer's | Kaleido Communications | Mumbai |
58 | Lambretta | Gasoline | Mumbai |
55 | Wanted, Lost, Missing | DDB Mudra | Bangalore |
19 | Pets For Sale | Contract | Mumbai |
24 | Long Copy | D'Hamidi Partnership | Karachi |
53 | Little things | Rubecon | Chennai |
88 | Main Kaun Hota Hoon | Interface | Mumbai |
118 | Akira | Draft FCB+Ulka | Mumbai |
203 | The Missing People | Tree Design | Delhi |
72 | 1931 relic | Lowe, Lintas & Partners | Mumbai |
99 | Wikipedia/Google | JWT | Mumbai |
185 | A Day in the life of a dead man | Metal Communication | Delhi |
223 | Beta / Bahu | Interface | Mumbai |
247 | Mindspace | Rabbithole India | New Delhi |
68 | Dog's Life | Contract | Bangalore |
181 | Bib Poop Walker | Draft FCB+Ulka | Gurgaon |
279 | Cry & Shout | McCann | Delhi |
15 | It's now your turn | Concept Communication | Mumbai |
41 | Burden, Pain, Problem | TCC | Chennai |
13 | I am an Orphan | Chirpy Elephant | Chennai |
17 | Once upon a time | Contract | Gurgaon |
21 | Switch | Contract | Mumbai |
42 | Look for their needs | TCC | Chennai |
51 | Don't deserve indignity | Dentsu | Bangalore |
66 | Age Faster | Contract | Bangalore |
93 | 15 minutes & 4 decades | DDB Mudra | Bangalore |
59 | Dadi Ma ki kahaniyan | Concept Communication | Mumbai |
179 | A better meaning | Metal Communication | Delhi |
20 | Invisible | Contract | Mumbai |
46 | 10 rupees | Interface | Mumbai |
67 | Anti-ageing | Contract | Bangalore |
105 | It's never too late | Metal Communication | Mumbai |
139 | Your Kids | BePostive24 | Chennai |
240 | Letter | Interface | Mumbai |
18 | What's Your Excuse | Contract | Gurgaon |
81 | Wrinkles | Water CDC | Bangalore |
198 | Age has character | Tree Design | Delhi |
4 | Boomerang | ADK Fortune | Gurgaon |
22 | Stairs | Contract | Mumbai |
49 | Eyes, ears, nose | DDB Mudra | Bangalore |
54 | Can Choose | Orchard | Bangalore |
76 | Human Furniture | Interface | Mumbai |
117 | Stories | Percept/h | Mumbai |
197 | Family Drawing | Interface | Mumbai |
31 | Statue | Contract | Gurgaon |
65 | Orphaned | Contract | Bangalore |
71 | A beautiful Sunday | Contact | Bangalore |
89 | Introspection | Ogilvy India - MSC | Bangalore |
100 | Choice | JWT | Mumbai |