21N78E Creative Labs brings in Anthem business

Apparel brand Anthem has appointed 21N78E Creative Labs to handle its creative business. The account will be looked after by the agency’s Bengaluru branch. Through this partnership, the brand aims to build awareness for its product offerings primarily through digital media in addition to creating a strong community of Anthem users.

 

Velakaturi Sai Kumar and Meda Venkat Ram Reddy, founders, Anthem, said, “Anthem was born from a need-gap that exists for good quality products which are also accessible and available for the masses. Anthem talks to Indians who are free-spirited and are looking to create their own identity. Beyond being an apparel brand, Anthem will also hopefully become a platform for people to come together without being judged. We were looking for a partner who could simplify and articulate what we do and push the envelope on communicating our uniqueness. We liked the way 21N78E approached the brief through its strategic thinking and subsequent manifestation of the thought. It was simple yet contemporary and we are sure it will bring out our core beautifully.”

 

Sudhir Nair, founder and CEO, 21N78E, said “Anthem is a great win for us in many ways. It will add to our growing presence in Bengaluru. The core of Anthem makes it a brand to look forward to in the future and that adds to this win. We are looking forward to work on the brand and believe that we will do some great work together, as our core philosophies line up perfectly. We have had a good run this year, particularly in Bengaluru, and this win is also a reflection of the solid team we have.“

 

Don Bosco, CSO and head – South, 21N78E, added, “Anthem’s brief was challenging and 21N78E’s way of thinking made it easy to identify and solve the brand problem. Fashion is a very interesting category and very rarely does one get a chance to be part of a growth journey from the inception of a brand. With Anthem, we have this rare chance and are looking forward to creating some memorable work.”