Campaign India Team
Dec 05, 2017

Account Planning Group announces launch of India chapter

Publicis' Sudeep Gohil will head the community

Account Planning Group announces launch of India chapter
Account Planning Group (APG), a community of planners and strategists across the globe is set to formally begin operations in India. 
 
The community will be headed by Sudeep Gohil, CSO and managing partner, Publicis India. While APG has already hosted an event in October in India, it will begin its India chapter officially in the second week of December with an inaugural session featuring Ravi Deshpande, founder and chairman of Whyness Worldwide. He will deliver a talk on 'Culture and Creativity' on 13 December. 
 
The Account Planning Group is a membership organisation that promotes smarter thinking.It is headquartered in London. It is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies. It's expanding with a community of communications strategists, including media planners, channel planners, digital planners and DM planners.
 
Gohil said, “Globally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany - successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didn’t have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Ravi Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country.”
 
For more details click here.
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

OMG India receives four Meta Blueprint certifications

Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.

6 hours ago

Influencer content outperforms digital ads on ...

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

7 hours ago

Agencies share reels and business messaging case ...

At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.

9 hours ago

Here’s a thought: The ad industry still needs big ...

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.