Media
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Moves and wins roundup: Week of 23 Dec
Our weekly roundup of the latest appointments and account wins from Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Campaign roundup: Week of 23 Dec
The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.
Farewell to 2024; A glimpse into 2025
Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.
Former GroupM China executives to face Shanghai court over bribery allegations
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Moves and wins roundup: Week of 16 Dec
Our weekly roundup of the latest appointments and account wins from Zepto, Lowe Lintas, Godrej, Concept PR, NOFILTER, ZeroFifty Mediaworks, Cumulus, Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, and many more.
OrangeGlobal Stories to invest $36 million in marketing
Unveils audio storytelling platform at an event in Nagpur.
Campaign roundup: Week of 16 Dec
The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, Youthbeat, The Pant Project, Lowe Lintas, Google Pay, SBI life, Whisper, Nexus Select Malls, Hafele, PNB Housing, Bajaj, A23, Bakingo, BHIM, Recykal, Dove, Parle and Maker's Hive in our weekly roundup.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
How big can big get?
Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.
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Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
WPP and Universal Music Group partner to connect brands with audiences through music
This partnership will enable WPP clients to connect with audiences worldwide through music-focused campaigns built around data-driven insights.
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Dentsu India strengthens leadership for performance marketing push
Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
36% of urban SVOD viewers in India are regular CTV users: Report
Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD platforms.
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Identical Brains Studios eyes INR 20 crore IPO via NSE Emerge
The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing.
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Vivendi shareholders approve historic four-way split of media empire
Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
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