Media
.jpg&h=268&w=401&q=100&v=20250320&c=1)
India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Netflix's Adolescence: Are screen writers the new lobbyists?
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
Meta's APAC chief Dan Neary steps down after more than a decade
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
Bar takeovers: Clever buzz or a long-term brand play?
Pop-ups and guest shifts may pack restaurants for a night, but can they drive sustained brand loyalty and revenue? The answer lies in strategy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
DV releases fresh updates to News Accelerator
Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.
Paddy’s new bet: Another indie shop in a crowded market
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
Locobuzz targets INR 100 crore revenue in the next 18 months
Unveils CMOVerse.ai, an AI-powered marketing intelligence tool to assist brands to obtain real-time insights from social media data.
Campaign roundup: Week of 24 March
The latest ad films and campaigns from brands like Bajaj, PayNearby, Kamiliant, Gleneagles Hospitals, UltraTech Cement, Godrej & Boyce, Su-Kam Power Systems, Porter Packers & Movers, Chandak Sarvam, Philips India, JK Foods, Big Bowl, Zomato, Citykart, Aditya Birla Sun Life, Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.
Moves and wins roundup: Week of 24 March
Our weekly roundup of the latest appointments and account wins news from WPP India, Ampverse Pulse, V Creations, Buzzlab, SRV Media, Madison Media, Vserve, Times Internet, PHD, Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, One Life Studios, Response India, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.
US adtech CEO jailed for financial fraud after faking $1.3 million transaction
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
