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Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.
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The change to the global guidelines will apply across WPP's operations.
This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.
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Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.
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