Advertising PR Marketing Digital
Campaign Staff
2 hours ago

Influencers, credentials please: ASCI draws the line on advice

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

In an age where misinformation spreads at the speed of a click, this regulatory tightening is not just welcome—it is vital for the sustainable growth of India’s digital economy.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

69% of India’s top influencers violate disclosure guidelines: ASCI
Advertising
Feb 07, 2025
Campaign India Team

69% of India’s top influencers violate disclosure ...

Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints Report
Media
May 23, 2024
Campaign India Team

Healthcare and offshore betting ads emerge as most ...

ASCI joins ICAS in global push for responsible advertising
Advertising
Sep 20, 2024
Campaign India Team

ASCI joins ICAS in global push for responsible ...

ASCI partners with gaming bodies to curb illegal betting ads
Advertising
Feb 19, 2025
Campaign India Team

ASCI partners with gaming bodies to curb illegal ...

Just Published

Ranjeev Vij quits TBWA India
Advertising
2 hours ago
Campaign India Team

Ranjeev Vij quits TBWA India

Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.

Campaign roundup: Week of 28 April
Advertising
6 hours ago
Campaign India Team

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

Moves and wins roundup: Week of 28 April
Advertising
6 hours ago
Campaign India Team

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
Advertising
8 hours ago
Rahat Kapur

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.