Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Mar 11, 2021
Adland should stop trying to save the world and start selling
It's time adland returned to its raison d'être. That’s according to the author and creative director Steve Harrison, who argues agencies must rediscover their commercial purpose in order to play their part in the post-pandemic economic recovery and reclaim the respect of the boardroom
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Marketing
Sep 06, 2022
Adland speaks out on quiet quitting
Just Published
Advertising
18 hours ago
Local pitches make up 62% of India’s total 2024 ad ...
Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
19 hours ago
Havas appoints global data and tech leaders
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
22 hours ago
India’s M&E sector to reach INR 3.10 lakh crores in ...
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Advertising
23 hours ago
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
