Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 11, 2021
Adland should stop trying to save the world and start selling
It's time adland returned to its raison d'être. That’s according to the author and creative director Steve Harrison, who argues agencies must rediscover their commercial purpose in order to play their part in the post-pandemic economic recovery and reclaim the respect of the boardroom
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.png&h=268&w=401&q=100&v=20260108&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
15 hours ago
Kingfisher Premium launches brand film for Tata WPL
The film highlights women’s cricket through energy, music and shared celebration.
Advertising
22 hours ago
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
23 hours ago
Cinépolis India expands cinema advertising with ...
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
23 hours ago
SAP appoints Maurishca Dsouza as senior industry ...
She will support go-to-market strategy, thought leadership and growth for media clients in India.
