Aggie+ Paddy’s Roots now becomes TapRoot India

As reported earlier, the agency launched by Agnello Dias and Santosh Padhi, originally christened Roots India, had to change the name thanks to the conflict  because of the similarity in name with a New Delhi based agency. The new name for the agency will be ‘TapRoot India.’
According to Santosh Padhi, “We have been advised by our consultants, as a technicality, to have the name of our registered company as part of the name of the advertising agency as well. Since the company under registration is called TAP (The Aggie & Paddy) Network, the name of our agency is now TapRoot INDIA. As the name suggests the significance to us stays the same as we have stated before.