Campaign India Team
Apr 17, 2022

Akshay Kumar gets trolled after joining Ajay Devgn and Shah Rukh Khan in Vimal Elaichi ad

The actor had previously stated that no amount of money could lure him to endorse a 'gutka' brand

Akshay Kumar gets trolled after joining Ajay Devgn and Shah Rukh Khan in Vimal Elaichi ad

Vimal Elaichi has announced the appointment of actor Akshay Kumar as brand ambassador. Kumar joins Ajay Devgn and Shahrukh Khan as endorsers of the product. 

The brand that was long running a film featuring Devgn and Khan, has released one which features the trio. Devgn and Khan welcome the new khiladi in this film.

Post the release of this film, a video has gone viral in which Kumar stated that he had several offers from gutka companies, but he didn't want to endorse the category and hence turned down those offers even though they were lucrative.

 

 

Post this, users took to social media to express their disappointment about the actor's choice to endorse the product.

 

 

 

 

 

 

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Transparency: A critical ingredient for brands to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

7 hours ago

Auto sector led print ads with 15.2% share in 2024: ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.

8 hours ago

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

9 hours ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.