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Earlier in the week, we broke a story saying four agencies would lose some metals, thanks to jurors belonging to particular agencies voting for their own entries.The story was picked up by other trade websites, each with embellishments. Some correct, some incorrect, but the stories stayed largely in the same zone.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.