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Earlier in the week, we broke a story saying four agencies would lose some metals, thanks to jurors belonging to particular agencies voting for their own entries.The story was picked up by other trade websites, each with embellishments. Some correct, some incorrect, but the stories stayed largely in the same zone.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.