Dabur India Ltd has signed on Bollywood actress Bipasha Basu as the new brand ambassador for its juice brand Réal Activ.
The brand has come up with a communication strategy to talk about healthy snacking. The new communication featuring Bipasha Basu will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness, says an official company statement. For this the brand has come up with the proposition “Snack Healthy” .
Commenting on the new development, K K Chutani, Marketing Head (Foods), Dabur India Ltd. said, “There is a perfect match between the brand and Bipasha Basu, with both epitomizing health and fitness. Bipasha is unarguably the fittest of the Bollywood stars of the current era and her experience with Réal Activ juices makes it an ideal brand proposition for us to share with millions of consumers across the country. With this, we aim to create awareness amongst consumers on the need to Snack Healthy and how Réal Activ juices make an ideal snack option as they are made from the nature fresh, handpicked fruits & vegetables and are nutritious, filling and lip-smackingly delicious.”
