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Despite increasing awareness around mental health, many still hesitate to open up about their struggles or pursue therapy. The idea that only extreme cases need professional help leads to delays in seeking support, even when help is crucial. It raises an important question—why, in an era of heightened understanding, do so many shy away from therapy as a vital step towards well-being?
Fortunately, brands are stepping in to tackle this hesitation head-on. They’re launching campaigns that encourage people to prioritise mental health, reminding them that it's okay to ask for help. ITC’s latest 'Feel Good with Fiama' survey, for instance, reveals that while many recognise mental health struggles, the stigma around therapy persists. While 83% of the survey participants believe mental health issues are nothing to be ashamed of, 81% feel ashamed of telling others that they are taking therapy.
Despite the growing acceptance of mental health issues in general, the act of seeking help still carries a heavy weight of perceived societal judgment. This inherent fear of judgement prevents individuals from having open conversations about their mental well-being hindering access to support.
With brands now championing these open conversations, here’s a look at the campaigns aiming to reshape how we view mental well-being.
Godrej L'Affaire's campaign sheds light on workplace mental health
Godrej L'Affaire’s campaign focuses on the often-unseen mental health struggles faced by professionals in the workplace. Using relatable narratives and light-hearted dialogue to highlight the emotional challenges behind every day work successes, it addresses these hidden battles and encourages open conversations about mental health across all corporate levels.
The campaign underscores the reality that mental health impacts employees at all stages, from interns to managers. With Deloitte research revealing that 47% of the global workforce faces mental health issues, Godrej L'Affaire promotes a culture where individuals can seek support without fear of stigma. Through this initiative, the company advocates for counselling and peer support, aiming to foster a healthier work environment for all.
Lighthouse Learning launches mental health campaign to promote self-care
The 'Fill your cup' campaign from Lighthouse Learning encourages individuals to prioritise their mental well-being, with a focus on self-love and mindfulness. Aimed at both students and educators, it underscores the significance of mental health in creating a nurturing and productive environment, aligning with findings from the Economic Survey 2023-24, which highlights the importance of mental well-being for children's holistic development.
As part of this campaign, Lighthouse Learning is introducing interactive initiatives such as an Instagram filter, the 'Self-Love Game', and a 21-Day Self-Care guide. These tools offer practical tips for cultivating mental well-being through gratitude, mindfulness, and reflection. The brand's efforts are centred on fostering a culture of acceptance and awareness surrounding mental health, supporting individuals in developing positive mental habits for long-term success.
MediBuddy launches campaign to address mental health in corporate India
Digital healthcare platform MediBuddy has introduced a new campaign titled 'Breaking free from the burnout vortex: How to reclaim your life' on World Mental Health Day. The initiative highlights the growing issue of workplace burnout, urging corporate employees to prioritise mental health. With 62% of India's corporate workforce reportedly facing burnout, the campaign seeks to normalise conversations around mental health in professional settings and provide accessible solutions for those struggling with work-related stress.
The campaign emphasises the link between personal well-being and professional success, advocating for a workplace culture where mental health is prioritised. By addressing the silent mental health crisis affecting productivity and personal lives, MediBuddy aims to shift the corporate narrative towards a more supportive and balanced approach to employee wellness. The campaign, produced in-house, will be promoted across the brand's social media platforms to reach a broad audience.
Ochre Spirits launches campaign promoting mental health and responsible drinking
Ochre Spirits has launched the #CheckInDon’tCheckOut campaign on World Mental Health Day, aiming to address the silent struggles with mental health in social settings involving alcohol. The campaign promotes responsible drinking, shifting the focus from glamorising excess to fostering a mindful approach. The narrative follows Sudeep, a young man silently battling depression, illustrating the challenges of reaching out for help. Ochre Spirits uses this campaign to highlight that social gatherings should prioritise emotional well-being alongside enjoyment.
Advocating for balanced consumption, mental health awareness, and community support through its brand values, the campaign encourages individuals to check in on friends and family during social gatherings, helping break the stigma surrounding mental health. By promoting moderation and real connections, Ochre Spirits aims to create a culture that values both celebration and well-being.
Stashfin launches mental health initiative to promote open dialogue
Financial services platform Stashfin has introduced #StashYourStory, an initiative aimed at addressing mental health challenges and promoting open discussions among employees. In response to growing concerns about burnout in both personal and professional spheres, the initiative seeks to foster a supportive environment where employees can share their experiences and seek help. Through #StashYourStory, Stashfin encourages conversations around mental well-being, helping to break down stigmas associated with mental health in the workplace.
A key element of this campaign is the Human Library program, which facilitates empathy and understanding by allowing employees to share personal stories. This initiative has seen strong participation, reflecting a collective commitment to fostering openness and breaking taboos surrounding mental health. Stashfin plans to continue this effort regularly, prioritising mental well-being and setting an example for other organisations to follow.
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