The shortlists for the individual category for the first edition of the Campaign India Film Crest Awards (CIFCA) have been announced.
The awards recognise and reward ad films created first, aired or released between 1 January 2022 and 28 February 2023 based on craft.
| Sub Category | Production House | Campaign Brand | Campaign Title | Director and Producer |
| Best Film (Director & Producer) - E-commerce and E-Gaming | Qissé Films | Scaler Academy | Scaler "The Heist" | Luv Kalla and Richa Maheshwari |
| Best Film (Director & Producer) - E-commerce and E-Gaming | Corcoise Films | Myntra - BFF | Myntra - BFF | Vishwesh Krishnamoorthy, Cyrus Pagdiwala and Bhavin Gajria |
| Best Film (Director & Producer) - E-commerce and E-Gaming | Bang Bang Films | smallcase | smallcase - Kids | Ryan Mendonca and Roopak Singh Saluja |
| Best Film (Director & Producer) - FMCG | Corcoise Films | Fiama | Fiama - Mist | Neha Kaul and Cyrus Pagdiwala |
| Best Film (Director & Producer) - FMCG | Kitchen.Video | Britannia Pre Magic Chocolush | Britannia Pure Magic - MEDITATION | Koushik Sarkar and Avishek Ghosh |
| Best Film (Director & Producer) - FMCG | Bang Bang Films | Ustraa | Ustraa - Bring Out The Swag | Ryan Mendonca and Roopak Singh Saluja |
| Best Film (Director & Producer) - FMCG | Good Morning Films | Clinic Plus | Clinic Plus - Meri Beti Strong | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) - Public Service | Little Lamb Films | Hindustan Unilever | Bin Boy | Bauddhayan Mukherji and Monalisa Mukherji |
| Best Film (Director & Producer) - Public Service | Good Morning Films | Marico | Parachute Kalpavriksha - The Farmer | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) - Public Service | Good Morning Films | Hindustan Times | Hindustan Times - Motherhood | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) Automotive | Another Idea | Ola Electric Mobility | Ola Move OS3 - Proximity Unlock | Ken Rolston, Gaurav Gandhi and Smaran Gandhi |
| Best Film (Director & Producer) Automotive | Another Idea | Royal Enfield | Ready. Set. Scram! | Lloyd Baptista, Gaurav Gandhi and Smaran Gandhi |
| Best Film (Director & Producer) Automotive | Corcoise Films | Ashok Leyland | Ashok Leyland - Truck | Vishwesh Krishnamoorthy, Cyrus Pagdiwala and Bhavin Gajria |
| Best Film (Director & Producer) Automotive | Corcoise Films | Ashok Leyland | Ashok Leyland- Bus | Vishwesh Krishnamoorthy, Cyrus Pagdiwala and Bhavin Gajria |
| Best Film (Director & Producer) Automotive | Good Morning Films | Bajaj Pulsar N160 | Bajaj Pulsar N160 | Afshan Shaikh, Robin D'Cruz, Prasanna Naik and Siddhi Bhopale |
| Best Film (Director & Producer) Banking, Insurance & Agriculture | Bang Bang Films | Muthoot - Goldman | Muthoot - Put Your Gold to Work | Ryan Mendonca and Roopak Singh Saluja |
| Best Film (Director & Producer) Banking, Insurance & Agriculture | Good Morning Films | Marico | Parachute Kalpavriksha - The Farmer | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) Beverages & Food | Bang Bang Films | Cadbury Gems | Gems - 'Opera' | Ryan Mendonca and Roopak Singh Saluja |
| Best Film (Director & Producer) Beverages & Food | Bang Bang Films | Britannia 50-50 | Britannia 50-50 - 50% Desi, 50% Videshi - Ravi Shastri | Ryan Mendonca and Roopak Singh Saluja |
| Best Film (Director & Producer) Beverages & Food | Bang Bang Films | Cadbury Perk | Perk - Light ho Jao | Emoboi and News Debate | Ryan Mendonca and Roopak Singh Saluja |
| Best Film (Director & Producer) Beverages & Food | Leads Brand Connect | Bail Kolhu Mustard Oil | #PyaarKiBarni | Richa Khandelwal and Sanjay Srivastav |
| Best Film (Director & Producer) Beverages & Food | Love And Faith Films | Britannia | Britannia Good Day Micro Khushiyan | Milind Dhaimade and Rajul Dhaimade |
| Best Film (Director & Producer) Beverages & Food | Good Morning Films | Bournvita | The Boy Who Failed - By Bournvita | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) Beverages & Food | Good Morning Films | Thums Up | Thums Up - Soft Drink Nahi Toofan 2.0 | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) Education - Including EdTech | Qissé Films | Scaler Academy | Scaler "The Heist" | Luv Kalla and Richa Maheshwari |
| Best Film (Director & Producer) Education - Including EdTech | Potli Baba Mediahouse | LEAD Schools | An Ode to Teachers | Piplu Khan, Beliappa M and Junssan |
| Best Film (Director & Producer) Health care & pharmaceuticals | Cutawayy Films | Tata Trusts | Kaise Ka Cancer | Monica G Gambhir and Gaurrav Dhar |
| Best Film (Director & Producer) Health care & pharmaceuticals | Corcoise Films | Torrent Pharma - Shelcal 500 | Shelcal - Walk | Neha Kaul and Cyrus Pagdiwala |
| Best Film (Director & Producer) Household products | Jamic Films | Asian Paints | Wedding | Shirish Daiya, Mekala Krishnaswamy and Akshay Uchil |
| Best Film (Director & Producer) Household products | Kitchen.Video | IKEA | Ghar Aajao | Koushik Sarkar and Avishek Ghosh |
| Best Film (Director & Producer) Household products | Good Morning Films | Clinic Plus | Clinic Plus - Meri Beti Strong | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) Lifestyle | Corcoise Films | Livspace | Livspace - Room for more | Vishwesh Krishnamoorthy, Cyrus Pagdiwala and Bhavin Gajria |
| Best Film (Director & Producer) Lifestyle | LoudMouth Films | Blurr | Nishana - Blurr Music Video | Priyanka Bangia |
| Best Film (Director & Producer) Lifestyle | Good Morning Films | Coca-Cola | Coke Studio - Bharat | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best Film (Director & Producer) Lifestyle | Good Morning Films | Jio Cinema | WPL - Tera Naam | Shashanka Chaturvedi, Robin D'cruz and Vikram Kalra |
| Best animation Film (Director & Producer) | Vivi5 Studios | PSA | Bhookh | Mehul Mahicha |
| Best animation Film (Director & Producer) | Equinox Films | Infosys | Infosys - Pride Campaign | Deb Medhekar and Manoj Shroff |
Each shortlist gets two passes to attend the awards night on 27 July. Please contact Dinika Tahilramani to register to attend the event.
The jury for the first edition of the awards consisted of:
- Arun Iyer, founder and creative partner, Spring Marketing Capital
- Ashish Chakravarty, executive director, and head of creative, Mccann Worldgroup India
- Devaiah Bopanna, co-founder, Moonshot
- Farouk Aljoffery, co-founder, Planet Films
- Ira Gupta, executive creative director, Toaster
- Josy Paul, chairperson and chief creative officer, BBDO India
- Rajdeepak Das, chief creative officer and CEO, Leo Burnett, SouthAsia, India and chairperson, creative council, Publicis Groupe - South Asia
- Rahul Mathew, chief creative officer, DDB Mudra Group
- Saurabh Dikshit, executive director (creative), Lowe Lintas
- Shirsha Guha Thakurta, director, Oink Films
- Sneha Iype Verma, executive producer/partner, Nirvana Films
- Vikram Kalra, co-founder and executive producer, Good Morning Films
View the full list of shortlists here.
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