Ajay Muliyil
Oct 15, 2024

Can the client-agency relationship evolve from dread to collaboration?

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.

Does an invisible glass façade need to be shattered to create a conducive environment to deal with the perennial agency and client conundrum? Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

14 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

15 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

15 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

16 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.