Campaign India Team
Aug 02, 2022

Cera assigns creative mandate to Wunderman Thompson

Account won post a multi-agency pitch

Cera assigns creative mandate to Wunderman Thompson
Wunderman Thompson India has won Cera's creative mandate following a multi-agency pitch.
 
The agency will be helping the sanitaryware brand come up with a new vision and outlook so that it can connect with the millennials. The first leg of the pitched campaign will be going live later this year. 
 
Deepshikha Khaitan, joint managing director, Cera, said, “At Cera, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson who come with a good understanding of the brand’s strategic requirements around sanitaryware and faucet category and a creative approach to deliver the same. We look forward for a fruitful relationship.”
 
Joy Chauhan, managing partner, Wunderman Thompson, Delhi, said, “At Wunderman Thompson it is our mission to inspire growth for ambitious brands so when we first heard the ambitions of team Cera, we knew we wanted to be their partner on their journey to taking the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Havas Media wins Perfetti Van Melle ANZ pitch, ...

Both businesses were won as incumbents.

2 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

4 hours ago

From hashtags to headaches: Brands rethink ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.

4 hours ago

Moves and wins roundup: Week of 07 April

Our weekly roundup of the latest appointments and account wins news from Weber Shandwick India, PHD India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.