Carlos Limseob Chung, formerly head of the omni-channel business team, at Cheil's headquarters in Seoul, has been appointed as managing director for the agency's operations across South West Asia.
He replaces Will Jin, who is moving back to Seoul and take on the position of the head of the Korea business.
Chung has spent 12 years with Cheil. He was the head of retail business for Cheil India between 2012 and 2018.
Chung said, “India being the most dynamic market in the world is considered to have great potential in becoming a global hub for Cheil Worldwide. Our businesses are changing. And so are the expectations that clients have from their Agencies. This is changing the advertising businesses globally. Clients no longer look towards the advertising agency for communication solutions alone. They expect us to be their business partners and help drive their business together. This is really huge and for us to deliver on this we need to change."
He added, "And while we continue to fortify our relevance for Samsung, we are planning to invest aggressively in India to focus on growing our non-Samsung portfolio along with Experience Commerce.”
