Michael Heusner
Mar 31, 2020

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

18 hours ago

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

18 hours ago

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

19 hours ago

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.