Gurjit Degun
Nov 20, 2019

Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Move follows J Walter Thompson and Wunderman merger in 2018.

Wunderman Thompson: Bonner and Korsten
Wunderman Thompson: Bonner and Korsten

Daniel Bonner and Bas Korsten have been promoted to global chief creative officers at Wunderman Thompson.

Korsten has been creative lead at J Walter Thompson Amsterdam and joined the agency as a creative director in 2011. He will continue to be based in the city. Bonner, who was global chief creative officer at Wunderman, which he joined last year, will continue to work from London. He previously worked at SapientRazorfish and AKQA.

The move follows the merger of the two WPP businesses last year.

Korsten and Bonner will report to global chief executive Mel Edwards. Their remit is to focus on "raising the standard of Wunderman Thompson's work while harnessing the full breadth of the agency's capabilities".

Edwards said: "Bas and Daniel each have an eye for creative solutions and a reputation for putting innovation at the heart of everything they do. Their ability to make groundbreaking work is why they are the ideal creative leadership team at our agency. I couldn't be more excited to see what the two of them accomplish as creative leaders."

VMLY&R grew in the third quarter but "it will take more time" for Wunderman Thompson because it is a bigger business to turn around, Read said.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.