DDB Mudra elevates Sameer Mehta as president of shopper marketing arm TracyLocke

DDB Mudra Group has elevated Sameer Mehta as president of TracyLocke India, its shopper and field marketing and retail solutions agency. Mehta will now report to Madhukar Kamath, group CEO and MD, DDB Mudra Group, informed an agency statement.

 

Mehta joined the agency in 2005. He moves into this role after having been head – business and operations of TracyLocke since mid-2012, in addition to his role as SVP at DDB MudraMax.

 

Post the Mudra Group’s acquisition by Omnicom, Mehta was part of the team entrusted to build TracyLocke in India, alongside Pradeep Ramakrishnan.

 

Mehta said, “I look forward to this opportunity as we imbibe the TracyLocke philosophy of ‘Buy Design’ in our day-to-day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practiced by TracyLocke in the US with Pepsico, where they deliver cutting-edge brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets. Truly a lot to look forward to for us in TracyLocke India.”

 

Kamath added, “Since we announced the leadership restructure at DDB MudraMax earlier this year, I have been working very closely with Sameer. This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology-led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”