McCann Worldgroup India bagged the agency of the year accolade at the 2023 edition of the Effies that were held in Mumbai on 19 January.
The agency’s tally included eight Gold, 14 Silver, and 16 Bronze Effies. Four of the Gold wins came for Ujjivan Small Finance Bank’s ‘An Envelope That Sealed The Fate of Women’, three for Paytm’s ‘Ab Paisa Bolta Hai’ and one for Dettol’s ‘The Journey of Transforming India's Hygiene and Health’.
The client of the year was won by Mondelez with a total of three Gold, three Silver and four Bronze Effies.
Enormous won the Grand Effie Jaquar’s ‘Unimaginable Brand Extensions’. The agency also won a Silver and three Bronze Effies.
Ogilvy was second on the agency list with six Gold, 10 Silver, and 11 Bronze. Two of the Gold wins were for Thums Up – ‘How Thums Up gave millions access to the best seat in Cricket’ and ‘Toofani Biryani Hunt’ respectively. It won a Gold each for Coca-Cola (Hug to Unlock Magic), Cadbury Bournvita (The Boy Who Failed), Cadbury 5 Star (Doing Nothing Makes You Unmissable) and Cadbury Celebrations (Not Just a Box of Chocolates).
Third on the agency list was Leo Burnett with three Gold, nine Silver and nine Bronze wins. The Gold wins were for Mountain Dew’s ‘When Mountain Dew changed its iconic line 'Darr Ke Aage Jeet Hai', Spotify’s ‘How To Achieve and Maintain Category Leadership Across 4 years’ and Lay’s ‘Democratising technology to help farmers fight climate change’.
DDB Mudra Group won two Gold, seven Silver and seven Bronze Effies. The Gold wins were for I-activ Menstrual Cup’s ‘Cup Talk: Trust Your Sis!’ and Indeed Job Portal’s ‘How a job portal relearnt where to look for jobs’.
The Womb won two Gold, four Silver and five Bronze. The Gold wins were for Scorpio-N’s ‘Mubarak Ho, Baap Hua Hai’ and Truecaller’s ‘Spam to Scam: The Bharat Journey of a Global Brand’.
L&K Saatchi & Saatchi won two Gold and a Bronze. The agency’s Gold wins were for Zepto’s ‘Trailblazing through quick commerce’.
Other agencies to win Gold were Dentsu Creative (KFC Howzzat - India's Most Screamed at Campaign during IPL), Flibbr Consulting (Mountain Dew – No Fear is too Small) and Havas Worldwide (Durex Real Feel – Not a condom).
| EFFIE INDIA 2023 RESULTS | ||||||
| NO. | Lead Agency | Brand | Entry Title | Client | Award Level | |
| 01. Agricultural, Industrial & Building | ||||||
| 1 | Enormous | Jaquar | Strengthening the lighting offering of Jaquar | Jaquar | Silver | |
| 2 | Ogilvy Group India | Dr. Fixit | Dr. Fixit Raincoat - 'Busting paint brand myths to help homeowners in Tamil Nadu' | Pidilite Industries Ltd. | Bronze | |
| 3 | Enormous | Asahi | Re-entry in the homes market | Asahi | Finalist | |
| 02. Automotive – Aftermarket (NON-OEM) | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Castrol MAGNATEC | Castrol MAGNATEC - IT'S YOUR CAR, NOT A TRACTOR! | Castrol India Ltd. | Bronze | |
| 03. Automotive – Vehicles (OEM) | ||||||
| 1 | The Womb Communications | Scorpio-N | Mubarak Ho, Baap Hua Hai | Mahindra & Mahindra Ltd. | Gold | |
| 2 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp | Silver | |
| 3 | The Womb Communications Contributing Agency 1 : Digitas | Matter e-bike | Making Matter matter | Matter Motor Works | Bronze | |
| 4 | MullenLowe Lintas Group, India | TATA Altroz iCNG | TATA Altroz iCNG: The New Cool Kid on the Block! | TATA Motors Passenger Vehicles Limited | Finalist | |
| 04. Beauty & Fragrance | ||||||
| 1 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously | Marico Limited | Bronze | |
| 05. Beverages Non-Alcohol | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Gold | |
| 2 | Flibbr Consulting | Mountain Dew | No Fear Is Too Small | PepsiCo | Gold | |
| 3 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Good Morning Films | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. | Mondelez India Pvt. Ltd. | Gold | |
| 4 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Gold | |
| 5 | MullenLowe Lintas Group, India | Tata Tetley | ‘RESHAPING’ THE CONVERSATION AROUND GREEN TEA - BEYOND SURFACE-LEVEL FITNESS | Tata Consumer Products Limited | Silver | |
| 6 | McCann Worldgroup India | Nescafe | Brewing India's New Beverage Habit | Nestle India Limited | Silver | |
| 7 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up - Toofani Biryani Hunt | The Coca Cola Company | Silver | |
| 8 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Taj Mahal | Taj Mahal Chai Wah Taj! se Sukoon ka Riyaaz | Hindustan Unilever Limited | Bronze | |
| 9 | McCann Worldgroup India | Complan | When Complan removed rose-tinted glasses in MFD category | Zydus Wellness Ltd. | Bronze | |
| 10 | 82.5 Communications Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Avian WE PR Agency | Bisleri India | How Bisleri500 became the beverage of choice this IPL season | Bisleri International | Finalist | |
| 11 | Leo Burnett India | Nimbooz | Squeezing Back the Summer Fun | PepsiCo | Finalist | |
| 06. Electronics | ||||||
| 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold | |
| 07. Education | ||||||
| 1 | The Womb Communications | upGrad Study Abroad | Jealous Indian Dads | upGrad | Finalist | |
| 8. Personal electronics | ||||||
| NO SHORTLIST | ||||||
| 09. Fashion | ||||||
| 1 | MullenLowe Lintas Group, India Contributing Agency 1 : Adfactors PR Pvt. Ltd. | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity | Titan Company Limited | Silver | |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Dentsu Webchutney | Tanishq | How Tanishq created value for diamonds in a nation hypnotized by gold | Titan Company Limited | Bronze | |
| 3 | Leo Burnett India Contributing Agency 1 : Cupshup | Lee | Lee: Home of #TheRealDenim | ace turtle Omni Pvt. Ltd. | Finalist | |
| 4 | DDB Mudra Group Contributing Agency 1 : Madison World | Raymond | The Unlikely Baraat | RAYMOND APPAREL LIMITED | Finalist | |
| 10. Finance | ||||||
| 1 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Silver | |
| 2 | DDB Mudra Group | RuPay | WHEN INDIA ACTIVELY CHOSE RUPAY FOR THEIR CREDIT CARDS | RuPay | Bronze | |
| 3 | McCann Worldgroup India | Mastercard | The Possibility of POS | Mastercard India | Bronze | |
| 4 | PUBLICIS WORLDWIDE INDIA | HDFC Mutual Fund | Zindagi Ke Liye SIP | HDFC ASSET MANAGEMENT COMPANY LTD. | Finalist | |
| 5 | TBWA India | Bandhan MF | BFSI takes a bite of F&B | Bandhan Mutual Fund | Finalist | |
| 11. Food, Snacks & Desserts | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Gold | |
| 2 | McCann Worldgroup India Lead Agency 2 : Performics, Publicis Groupe | ITC Aashirvaad | HELPING MULTIGRAIN ATTA FIND SMOOTH PASSAGE INTO INDIAN HOMES | ITC Aashirvaad | Silver | |
| 3 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Bigcity | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Bronze | |
| 4 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | HOW DID AN INTERNATIONAL BRAND BECOME A NATIONAL PHENOMENON | Mondelez India Pvt. Ltd. | Bronze | |
| 5 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | When shining a new light won over Gen Z | PERFETTI VAN MELLE INDIA PVT. LTD. | Bronze | |
| 6 | McCann Worldgroup India | Maggi | From Maggi lovers to Maggi Moms | Nestle India Limited | Bronze | |
| 7 | McCann Worldgroup India | Britannia Good Day | How the OG superstar cookie reinvented itself | Britannia Industries Ltd. | Bronze | |
| 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Finalist | |
| 9 | Leo Burnett India | Doritos | How Doritos Sizzlin’ Hot won India's spiciness by telling Indians to not have Sizzlin’ Hot | PepsiCo | Finalist | |
| 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Gems | Just For Fun | Mondelez India Pvt. Ltd. | Finalist | |
| 11 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | 5 Star Mush Detector | Mondelez India Pvt. Ltd. | Finalist | |
| 12 | Ogilvy Group India | MTR Chutney Powder | MISATTRIBUTION BY DESIGN | MTR Foods Pvt. Ltd. | Finalist | |
| 13 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Finalist | |
| 14 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | REVIVING BONDING VIA REVIVING PLAY in Parent Child Relationship | Mondelez India Pvt. Ltd. | Finalist | |
| 15 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist | |
| 16 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd. | Center Fruit | Breaking the Barrier: Center Fruit's ₹2 Confectionary Conquest | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist | |
| 12. Government & Institutional | ||||||
| NO SHORTLIST | ||||||
| 13. Healthcare Products | ||||||
| 1 | DDB Mudra Group | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Ltd. | Gold | |
| 2 | Havas Worldwide | Durex - Real Feel | Not a condom | Reckitt (India) Ltd. | Gold | |
| 3 | The Womb Communications | Vicco Vajradanti | Are shortcomings really taboo? | Vicco Labs | Silver | |
| 4 | McCann Worldgroup India Contributing Agency 1 : Schbang Digital Solutions Pvt. Ltd. | Dabur Chyawanprash | Fighting India's jugaad against everyday health issues | Dabur India Limited | Silver | |
| 5 | Grey Worldwide Pvt. Ltd. | Sensodyne | Sensodyne, Stories of Sensitivity | Haleon (GSK Consumer) | Bronze | |
| 6 | Weber Shandwick (Switzerland) Contributing Agency 1 : Media 42 | Femoston | The Next Chapter | Abbott | Finalist | |
| 7 | The Womb Communications | Cofsils | Killing the Itch | Cipla Health Limited | Finalist | |
| 8 | McCann Worldgroup India | Ceregrow | Making the invisible visible | Nestle India Limited | Finalist | |
| 9 | Ogilvy Group India | Titan Eyeplus | FROM BREAKING BAD TO BREAKING GOOD | Titan Company Limited | Finalist | |
| 14. Healthcare Services | ||||||
| 1 | DENTSU CREATIVE INDIA | Orange Health | HOW FRESH IS YOUR BLOOD? | ORANGE HEALTH | Silver | |
| 2 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist | |
| 3 | McCann Worldgroup India | Dr. Reddy's | A mirror that changed the way people looked at diabetes | Dr. Reddy's Laboratories Ltd. | Finalist | |
| 15. Home Furnishings & Appliances | ||||||
| 1 | MullenLowe Lintas Group, India | Aquaguard | Aquaguard revives the category by redefining an age-old habit. | Eureka Forbes | Silver | |
| 2 | Contract Advertising | Godrej Interio | For the Great Indian Family | Godrej Interio | Finalist | |
| 16. Household Supplies | ||||||
| 1 | BBDO India | Ariel | See the Signs of Silent Separation #ShareTheLoad | Procter & Gamble | Finalist | |
| 2 | McCann Worldgroup India | Colin | Daag acche nahin hain | Reckitt (India) Ltd. | Finalist | |
| 3 | McCann Worldgroup India | Lizol | Fighting India’s blind faith in a smell | Reckitt (India) Ltd. | Finalist | |
| 4 | MullenLowe Lintas Group, India | Vim | MISSION VIM-POSSIBLE! | Hindustan Unilever Limited | Finalist | |
| 17. Insurance and Related Products | ||||||
| 1 | MullenLowe Lintas Group, India | Future Generali India Insurance | Family Redefined | Future Generali India Insurance | Bronze | |
| 2 | Tilt Brand Solutions Pvt. Ltd. | PhonePe | Ride Tension Free with PhonePe | PhonePe | Finalist | |
| 3 | Leo Burnett India Contributing Agency 1 : PHD Media India | ACKO | Making Indian Roads A Kinder Place | Acko General Insurance Co. | Finalist | |
| 4 | MullenLowe Lintas Group, India | Future Generali India Insurance | Health Absolute-EverydayHealthInsurance | Future Generali India Insurance | Finalist | |
| 5 | The Script Room | PhonePe | #Tension Free Insurance Campaign with PhonePe | PhonePe | Finalist | |
| 6 | DDB Mudra Group Contributing Agency 1 : PHD Media India | ACKO | When the horse removed his own blinders. | Acko General Insurance Co. | Finalist | |
| 18. Media & Entertainment | ||||||
| 1 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Silver | |
| 2 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures | Jio Cinema | How JioCinema took on TV, to change India's favourite habit | Viacom18 Sports | Bronze | |
| 3 | Netflix India Contributing Agency 1 : EO2 Exp. Contributing Agency 2 : Rebellion Contributing Agency 3 : Boomranng Creative Contributing Agency 4 : Plankton Collective | Netflix | The Stream Edition | boAt- Imagine Marketing Limited Client Company 2 : Netflix India | Finalist | |
| 4 | DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : THE RABBIT HOLE | Netflix India | The most entertaining revenge story | Netflix India | Finalist | |
| 5 | Disney+ Hotstar Contributing Agency 1 : BBH | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh | Disney+ Hotstar | Finalist | |
| 6 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst | Spotify India | Finalist | |
| 7 | DDB Mudra Group Contributing Agency 1 : KRDS | MTV | When Indian Rap needed a Robotic rescue | Viacom18 | Finalist | |
| 19. Other Products | ||||||
| 1 | DDB Mudra Group | How Instagram taught India to fit more Reel into their real. | Meta | Bronze | ||
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Enormous | Samsonite | HOW SAMSONITE RESURRECTED ITSELF | SAMSONITE | Finalist | |
| 3 | DENTSU CREATIVE INDIA | Uber | Uber Rentals | Uber India Systems Private Limited | Finalist | |
| 4 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd. | Finalist | |
| 5 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : DENTSU CREATIVE INDIA | Google Safety Center | THE ANTI-SCAM DRIVE | Google India | Finalist | |
| 20. Personal Care | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Silver | |
| 2 | The Womb Communications | Sebamed | Have you ever REALLY seen your baby? REALLY? | Sebamed India (Usv Pvt. Ltd.) | Finalist | |
| 3 | The Womb Communications | Snuggy Gold | MOVE ASIDE GEN AI…HERE COMES SUSUMETER! | Nobel Hygiene Pvt. Ltd. | Finalist | |
| 4 | The Womb Communications | Sebamed | Hope is a Dangerous Thing | Sebamed India (Usv Pvt. Ltd.) | Finalist | |
| 5 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Hungry Films Contributing Agency 2 : IPG | Vivel VedVidya | How we got Grandmoms to sell a beauty soap | ITC Limited | Finalist | |
| 6 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Missing Chapter for Moms | Procter & Gamble | Finalist | |
| 7 | McCann Worldgroup India Contributing Agency 1 : White Rivers Media | Dettol | Designing for impatience | Reckitt (India) Ltd. | Finalist | |
| 21. Professional services and solutions | ||||||
| 1 | Enormous | Rapido | Rapido Bike Wali Taxi | Rapido | Finalist | |
| 2 | McCann Worldgroup India | BharatPe | Winning over Bharat's small merchants | Resilient Innovations Pvt. Ltd. | Finalist | |
| 3 | DDB Mudra Group Contributing Agency 1 : EssenceMediacom | Indeed Job Portal | How a job portal relearnt where to look for jobs | Indeed India | Finalist | |
| 4 | McCann Worldgroup India | Housing.com | Winning through rejections | REA India PVT. LTD. | Finalist | |
| 22. Retail | ||||||
| 1 | L&K Saatchi & Saatchi | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE | Kiranakart Zepto | Gold | |
| 2 | Ogilvy Group India | KFC | TEACHING INDIA TO #SPEAKSIGN | KFC India | Silver | |
| 3 | McCann Worldgroup India | Flipkart | Bringing back the festive joy to a nation reeling from inflation | Flipkart Internet Pvt. Ltd. | Silver | |
| 4 | McCann Worldgroup India | BharatPe | Giving India's shopkeepers their own ad agency | Resilient Innovations Pvt. Ltd. | Bronze | |
| 5 | MullenLowe Lintas Group, India Contributing Agency 1 : Madison Communications (For Print) | Tanishq | Celebrating the beautiful dichotomy of the Tamil Woman | Titan Company Limited | Bronze | |
| 6 | McCann Worldgroup India | World Gold Council | Liberating Gold from the Patriarchy | World Gold Council | Bronze | |
| 7 | MullenLowe Lintas Group, India | Axis Bank | Welcoming a foreign and exclusive world of Citibank to join the warm and ‘Dil Se Open’ world of Axis bank | Axis Bank | Finalist | |
| 8 | DDB Mudra Group | McDonald's | How McDonald’s won its seat back at the family table | Hardcastle Restaurants Pvt. Ltd. | Finalist | |
| 9 | Enormous | Rapido | Making India take to Bike Taxis | Rapido | Finalist | |
| 10 | L&K Saatchi & Saatchi | JioMart | REDEFINING THE IDEA OF E-COMMERCE | JioMart ( Reliance Retail Ltd.) | Finalist | |
| 11 | Ogilvy Group India Contributing Agency 1 : Blink Digital Contributing Agency 2 : Initiative Pvt. Ltd. | Amazon | Amazon - Too big for your small needs? | Amazon | Finalist | |
| 23. Services - Telecom and related products | ||||||
| 1 | The Womb Communications | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND | Truecaller | Gold | |
| 2 | MullenLowe Lintas Group, India | Info Edge India Limited | Jeevansathi | Info Edge India Ltd. | Silver | |
| 3 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : OML Entertainment Pvt. Ltd. | Google Lens | Search what you see | Google India | Bronze | |
| 4 | Leo Burnett India | Airtel | The Pack is the Hack | AIRTEL | Finalist | |
| 24. Sporting events | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Bronze | |
| 2 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures | Jio Cinema | How JioCinema took on TV, to change India's favourite habit | Viacom18 Sports | Bronze | |
| 3 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Paperboat Design Studios Pvt. Ltd. | JioCinema and Sports18 | WPL - STUMPING THE STEREOTYPE ABOUT WOMEN'S CRICKET | Viacom18 Sports | Finalist | |
| 4 | draftLine | Budweiser Beer | The World is Yours to take | ANHEUSER BUSCH INBEV INDIA LIMITED Company | Finalist | |
| 5 | Interactive Avenues Pvt. Ltd. | Rajasthan Royals | Rajasthan Royals takes on IPL biggies with lo-fi social media content... and wins! | Rajasthan Royals | Finalist | |
| 25. Travel & Tourism | ||||||
| 1 | Ogilvy Group India | ConfirmTkt | R.I.P Waiting List | Confirm Ticket Online Solutions Pvt. Ltd. | Silver | |
| 2 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Bronze | |
| 3 | Enormous | Samsonite | Tested Like Samsonite | SAMSONITE | Finalist | |
| 4 | Leo Burnett India | Cleartrip | ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety | Cleartrip | Finalist | |
| 26. Corporate Advertising / Reputation | ||||||
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold | |
| 2 | McCann Worldgroup India | BharatPe | Winning trust before transactions | Resilient Innovations Pvt. Ltd. | Silver | |
| 3 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp | Silver | |
| 4 | Enormous | Jaquar | Unimaginable Brand Extensions | Jaquar | Bronze | |
| 5 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Kalpavriskha Foundation | Parachute Kalpavriksha Foundation - Making the Invisible, Visible | Marico Limited | Bronze | |
| 6 | McCann Worldgroup India | ITC Aashirvaad | An atta that liberates you from making rotis | ITC (Foods Division) | Bronze | |
| 7 | McCann Worldgroup India | Paytm | Bringing back PayTM | Paytm | Finalist | |
| 8 | McCann Worldgroup India | Mastercard | Real Change. One Fan at a time. | Mastercard India | Finalist | |
| 9 | Toaster India | Google Search | Maine Bola | Google India | Finalist | |
| 27. B2B | ||||||
| 1 | DDB Mudra Group Contributing Agency 1 : EssenceMediacom | Indeed Job Portal | How a job portal relearnt where to look for jobs | Indeed India | Gold | |
| 2 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Silver | |
| 3 | Leo Burnett India | Lay's | Democratising technology to help farmers fight climate change | PepsiCo | Bronze | |
| 28. Interactive Marketing | ||||||
| 1 | DENTSU CREATIVE INDIA | KFC | KFC Howzzat - India's Most Screamed at Campaign during IPL | KFC India | Gold | |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. Contributing Agency 2 : OpraahFx | Lifebuoy | Lifebuoy Gift of the Ganga | Hindustan Unilever Limited | Silver | |
| 3 | Ogilvy Group India Contributing Agency 1 : Hogarth India | Sprite | SPRITE JOKE IN A BOTTLE | The Coca Cola Company | Silver | |
| 4 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX | Cadbury Celebrations | Diwali Shops For Shopless | Mondelez India Pvt. Ltd. | Bronze | |
| 5 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Bronze | |
| 6 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Bronze | |
| 7 | Wunderman Thompson India | The Times of India | Unjam Bengaluru | Bennett Coleman & Co. Ltd. | Bronze | |
| 8 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up - Toofani Biryani Hunt | The Coca Cola Company | Bronze | |
| 9 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Finalist | |
| 10 | TALENTED WEBCO Contributing Agency 1 : Web Dimension Contributing Agency 2 : Stonks Studios | Swiggy | WITASA | Swiggy | Finalist | |
| 11 | Social Panga | Guardians of the Heart | Guardians of the Heart | Manipal Health Enterprise | Finalist | |
| 12 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Hungry Films Contributing Agency 2 : IPG | Vivel VedVidya | How we got Grandmoms to sell a beauty soap | ITC Limited | Finalist | |
| 13 | Leo Burnett India | Sting | Electrifying the ordinary with Sting energy | PepsiCo | Finalist | |
| 14 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Fuse | ConFUSEing Controller | Mondelez India Pvt. Ltd. | Finalist | |
| 15 | Leo Burnett India Contributing Agency 1 : Flibbr Consulting Contributing Agency 2 : Studio Simple | Mountain Dew | Democratising courage for the world's largest democracy | PepsiCo | Finalist | |
| 16 | Schbang Digital Solutions Pvt. Ltd. | Bourbon Football Friends | Bourbon Football Friends | Britannia Industries Ltd. | Finalist | |
| 17 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist | |
| 18 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Finalist | |
| 19 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : MINDS Foundation Contributing Agency 3 : ADSMN Interactive | Cadbury Dairy Milk Silk | How far is too far for love? | Mondelez India Pvt. Ltd. | Finalist | |
| 20 | McCann Worldgroup India | Britannia Good Day | How the OG superstar cookie reinvented itself | Britannia Industries Ltd. | Finalist | |
| 21 | Mindshare India Contributing Agency 1 : Dialogue Factory Contributing Agency 2 : Interactive Television Contributing Agency 3 : BCW Global Contributing Agency 4 : Green Room | Kwality Walls - Trixy CineGame | Trixy CineGame - Bringing 3 Layers to Life | Hindustan Unilever Limited | Finalist | |
| 29. Small Town & Rural Marketing | ||||||
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold | |
| 2 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | Folk Music for a healthier Rajasthan | Reckitt (India) Ltd. | Bronze | |
| 3 | Leo Burnett India | Lay's | How potato chip leader Lay's is helping curb toxic pollution in North India | PepsiCo | Finalist | |
| 30. Regional | ||||||
| 1 | Leo Burnett India | Mountain Dew | When Mountain Dew changed its iconic line 'Darr Ke Aage Jeet Hai' | PepsiCo | Gold | |
| 2 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | Oreo ends a 21yr old War in Tamil Nadu | Mondelez India Pvt. Ltd. | Silver | |
| 3 | TALENTED WEBCO Contributing Agency 1 : Mindshare India | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Silver | |
| 4 | Ogilvy Group India | Coca-Cola | Pandal-hopping Or Plate hopping - Coke comes to the rescue | The Coca Cola Company | Silver | |
| 5 | The Womb Communications | Snuggy Gold | MOVE ASIDE GEN AI…HERE COMES SUSUMETER! | Nobel Hygiene Pvt. Ltd. | Bronze | |
| 6 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Bronze | |
| 7 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | Folk Music for a healthier Rajasthan | Reckitt (India) Ltd. | Bronze | |
| 8 | QED Communications | Urban Company Professional Cleaning | Urban Company Professional Cleaning - Pongal & Puthandu Campaign | Urban Company | Finalist | |
| 9 | Leo Burnett India Contributing Agency 1 : Viacom 18 Contributing Agency 2 : Omnicom Media Group | Chambal | How Chambal made unchanged traditions a catalyst for growth in changing times | Bunge | Finalist | |
| 10 | Mind Your Language! Contributing Agency 1 : Anonym Films | Swiggy Instamart | Healthy Disses | Bundl Technologies Pvt. Ltd. | Finalist | |
| 11 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Taaza | How Taaza got the women of Uttar Pradesh to reclaim their power | Hindustan Unilever Limited | Finalist | |
| 12 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously | Marico Limited | Finalist | |
| 13 | Ogilvy Group India | M-seal | 4 Indias, 4 Messages: How M-Seal Solvents incorporated diverse insights to drive growth | Pidilite Industries Ltd. | Finalist | |
| 14 | MullenLowe Lintas Group, India Contributing Agency 1 : Dentsu Webchutney | Tanishq | Celebrating the many Devis, creating a beautiful new Pujo | Titan Company Limited | Finalist | |
| 15 | MullenLowe Lintas Group, India Contributing Agency 1 : Madison Communications (For Print) | Tanishq | Celebrating the beautiful dichotomy of the Tamil Woman | Titan Company Limited | Finalist | |
| 16 | DDB Mudra Group Contributing Agency 1 : PHD | ACKO | Why Stay Stuck in the Past? | Acko General Insurance Co. | Finalist | |
| 17 | DDB Mudra Group | McDonald's | McDonald's McSpicy Chicken Sharers - Bitting into a Telugu Blockbuster | Hardcastle Restaurants Pvt. Ltd. | Finalist | |
| 31. Direct Marketing | ||||||
| 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold | |
| 2 | Leo Burnett India Contributing Agency 1 : PHD Media | ACKO | Insuring the World’s Largest Uninsured Two-Wheeler Market | Acko General Insurance Co. | Silver | |
| 3 | McCann Worldgroup India | Mastercard | The Possibility of POS | Mastercard India | Silver | |
| 4 | DDB Mudra Group | How Instagram taught India to fit more Reel into their real. | Meta | Silver | ||
| 5 | Leo Burnett India | Meta For Business | Turning conversations into business outcomes | Meta | Bronze | |
| 6 | TBWA India | Bandhan MF | Your Mutual Fund is arriving at your doorstep! | Bandhan Mutual Fund | Finalist | |
| 32. Experiential Marketing / Brand Experience | ||||||
| 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold | |
| 2 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX | Cadbury Celebrations | Diwali Shops For Shopless | Mondelez India Pvt. Ltd. | Silver | |
| 3 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency | Spotify India | Silver | |
| 4 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Bronze | |
| 5 | MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. Contributing Agency 2 : OpraahFx | Lifebuoy | Lifebuoy Gift of the Ganga | Hindustan Unilever Limited | Finalist | |
| 6 | Madison Media | Asian Paints | Budget wala paint | Asian Paints | Finalist | |
| 7 | TBWA India | Bandhan MF | Your Mutual Fund is arriving at your doorstep. | Bandhan Mutual Fund | Finalist | |
| 8 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Bigcity | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Finalist | |
| 9 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Finalist | |
| 10 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Finalist | |
| 11 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rooted Films LLP | Britannia Good Day | GOOD DARE | Britannia Industries Ltd. | Finalist | |
| 12 | DENTSU CREATIVE INDIA | KFC | KFC Howzzat - India's Most Screamed at Campaign during IPL | KFC India | Finalist | |
| 13 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Finalist | |
| 14 | Leo Burnett India | Sting | Electrifying the ordinary with Sting energy | PepsiCo | Finalist | |
| 15 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Missing Chapter for Moms | Procter & Gamble | Finalist | |
| 16 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Mindtree | Whisper | The undoing of India's biggest heist | Procter & Gamble | Finalist | |
| 17 | Leo Burnett India Contributing Agency 1 : Flibbr Consulting Contributing Agency 2 : Studio Simple | Mountain Dew | Democratising courage for the world's largest democracy | PepsiCo | Finalist | |
| 18 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist | |
| 19 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | An exam that could save lives | Reckitt (India) Ltd. | Finalist | |
| 20 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Vanilla Films Contributing Agency 3 : Qench Contributing Agency 4 : Mindtree | Cadbury Bournvita | Cadbury Bournvita Presents – The Forced Pack. | Mondelez India Pvt. Ltd. | Finalist | |
| 21 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Finalist | |
| 22 | McCann Worldgroup India | Dr. Reddy's | A mirror that changed the way people looked at diabetes | Dr. Reddy's Laboratories Ltd. | Finalist | |
| 23 | McCann Worldgroup India | ITC Aashirvaad | An atta that liberates you from making rotis | ITC (Foods Division) | Finalist | |
| 33A. Positive Change - Environmental – Brands | ||||||
| 1 | MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. Contributing Agency 2 : OpraahFx | Lifebuoy | Lifebuoy Gift of the Ganga | Hindustan Unilever Limited | Finalist | |
| 2 | Leo Burnett India | Lay's | How potato chip leader Lay's is helping curb toxic pollution in North India | PepsiCo | Finalist | |
| 3 | MullenLowe Lintas Group, India | TATA Altroz iCNG | Altroz iCNG Drives Young Car Buyers to Go Green | TATA Motors Passenger Vehicles Limited | Finalist | |
| 4 | DDB Mudra Group Lead Agency 2 : Sword Fish Live Contributing Agency 1 : PHD Media India | Signature | TURNING SUSTAINABILITY INTO YOUR SIGNATURE | Diageo India | Finalist | |
| 33B. Positive Change - Environmental – Non-Profit | ||||||
| ENTRIES NOT RECEIVED | ||||||
| 34A. Positive Change - Social Good – Brands | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Silver | |
| 2 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt Ltd | Whisper | Missing Chapter for Moms | Procter & Gamble | Silver | |
| 3 | BBDO India | Ariel | See the Signs #ShareTheLoad | Procter & Gamble | Bronze | |
| 4 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : IPG Contributing Agency 2 : Team Yuvaa Contributing Agency 3 : Hungry Films | Fiama | Talking Memes- How Fiama Flipped an Unhealthy Coping Mechanism into a healthy habit. | ITC Limited | Finalist | |
| 5 | Leo Burnett India Contributing Agency 1 : EssenceMediacom | Pampers | Pampers solves for the case of absent fathers | Procter & Gamble | Finalist | |
| 6 | Ogilvy Group India Contributing Agency 1 : Vanilla Films Contributing Agency 2 : IPG | Savlon Swasth India Mission | The World's First Hand Ambassador | ITC Limited | Finalist | |
| 7 | The Womb Communications | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND | Truecaller | Finalist | |
| 8 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : DENTSU CREATIVE INDIA | Google Safety Center | THE ANTI-SCAM DRIVE | Google India | Finalist | |
| 9 | McCann Worldgroup India Contributing Agency 1 : White Rivers Media | Dettol | Designing for impatience | Reckitt (India) Ltd. | Finalist | |
| 10 | MullenLowe Lintas Group, India | Vim | MISSION VIM-POSSIBLE! | Hindustan Unilever Limited | Finalist | |
| 11 | McCann Worldgroup India | Dr. Reddy's | A mirror that changed the way people looked at diabetes | Dr. Reddy's Laboratories Ltd | Finalist | |
| 12 | Toaster | Google Search | Maine Bola | Google India | Finalist | |
| 13 | DDB Mudra Group | Meesho | The Invisible Entrepreneur | Meesho | Finalist | |
| 34B. Positive Change - Social Good – Non-Profit | ||||||
| 1 | Leo Burnett India Contributing Agency 1 : Sociowash Contributing Agency 2 : EssenceMediacom Contributing Agency 3 : Dialogue Factory Contributing Agency 4 : Madison PR | P&G Shiksha | Addressing The Invisible Gap In The Indian Education System | Procter & Gamble | Bronze | |
| 34C. Positive Change - Social Good – Diversity, Equity & Inclusion | ||||||
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold | |
| 2 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Silver | |
| 3 | DDB Mudra Group | McDonald's | Because they said a burger needed both hands | Hardcastle Restaurants Pvt. Ltd. | Silver | |
| 4 | Leo Burnett India Contributing Agency 1 : EssenceMediacom | Pampers | Pampers solves for the case of absent fathers | Procter & Gamble | Bronze | |
| 5 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Bronze | |
| 6 | MullenLowe Lintas Group, India | Future Generali India Insurance | Family Redefined | Future Generali India Insurance | Bronze | |
| 7 | McCann Worldgroup India | Hero | Dismantling a phrase that pigeonholed a gender | Hero MotoCorp | Bronze | |
| 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Dairy Milk | Proud Sponsors of the Ground Staff | Mondelez India Pvt. Ltd. | Finalist | |
| 9 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Finalist | |
| 10 | MullenLowe Lintas Group, India | Vim | MISSION VIM-POSSIBLE! | Hindustan Unilever Limited | Finalist | |
| 11 | Leo Burnett India Contributing Agency 1 : Sociowash Contributing Agency 2 : EssenceMediacom Contributing Agency 3 :Dialogue Factory Contributing Agency 4 : Madison PR | P&G Shiksha | Addressing The Invisible Gap In The Indian Education System | Procter & Gamble | Finalist | |
| 12 | Ogilvy Group India | KFC | TEACHING INDIA TO #SPEAKSIGN | KFC India | Finalist | |
| 13 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : OML Entertainment Pvt. Ltd | Google Lens | Search what you see | Google India | Finalist | |
| 35. David v/s Goliath | ||||||
| 1 | L&K Saatchi & Saatchi | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE | Kiranakart Zepto | Silver | |
| 2 | DDB Mudra Group Contributing Agency 1 : EssenceMediacom | Indeed Job Portal | How a job portal relearnt where to look for jobs | Indeed India | Bronze | |
| 3 | Hungry Films Contributing Agency 1 : DDB Mudra Group | ACKO Insurance | Winning Mumbaikars through an Ode to Mumbai | Acko General Insurance Co. | Finalist | |
| 36A. Integrated Advertising Campaign: Products | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Silver | |
| 2 | Flibbr Consulting | Mountain Dew | No Fear Is Too Small | PepsiCo | Bronze | |
| 3 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Finalist | |
| 4 | Leo Burnett India | Doritos | How Doritos Sizzlin’ Hot won India's spiciness by telling Indians to not have Sizzlin’ Hot | PepsiCo | Finalist | |
| 5 | BBDO India | Ariel | See the Signs #ShareTheLoad | Procter & Gamble | Finalist | |
| 6 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | When shining a new light won over Gen Z | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist | |
| 7 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Good Morning Films | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. | Mondelez India Pvt. Ltd. | Finalist | |
| 8 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd | Finalist | |
| 9 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : MINDS Foundation Contributing Agency 3 : ADSMN Interactive | Cadbury Dairy Milk Silk | How far is too far for love? | Mondelez India Pvt. Ltd. | Finalist | |
| 10 | McCann Worldgroup India Lead Agency 2 : Performics, Publicis Groupe | ITC Aashirvaad | HOW AASHIRVAAD MULTIGRAIN GOT INDIA TO LISTEN TO ITS GUT | ITC Aashirvaad | Finalist | |
| 11 | Ogilvy Group India Contributing Agency 1 : Hogarth India | Sprite | SPRITE JOKE IN A BOTTLE | The Coca Cola Company | Finalist | |
| 36B. Integrated Advertising Campaign: Non-Products | ||||||
| 1 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Bronze | |
| 2 | Leo Burnett India | Healthians | How Healthians hijacked culture to make diagnostics India’s business-as-usual | EXPEDIENT HEALTHCARE MARKETING | Finalist | |
| 3 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency | Spotify India | Finalist | |
| 37A. Sustained Success: Products | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX Contributing Agency 3 : rephrase.ai | Cadbury Celebrations | Not Just a Box of Chocolates | Mondelez India Pvt. Ltd. | Gold | |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Rapport | Surf Excel | Surf Excel: Making Embracing Dirt a Billion Dollar Business | Hindustan Unilever Limited | Silver | |
| 3 | BBDO India | Ariel | See the Signs of Silent Separation #ShareTheLoad | Procter & Gamble | Silver | |
| 4 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : ActiMedia Pvt Ltd Contributing Agency 4 : MSL India | Whisper | Keep Girls In School | Procter & Gamble | Bronze | |
| 5 | McCann Worldgroup India | Paytm | Making money talk since 2019 | Paytm | Bronze | |
| 6 | McCann Worldgroup India | Nescafe | Creating India's Coffee Generation | Nestle India Limited | Bronze | |
| 7 | DDB Mudra Group | Stayfree | IT’S JUST A PERIOD – ONLY IF EVERYONE AGREES | Kenvue Inc. | Bronze | |
| 8 | DDB Mudra Group | Royal Enfield | The Royal Enfield Myth - From Irrelevance to Iconicity | Royal Enfield (Eicher Motors) | Bronze | |
| 9 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Dairy Milk | Cadbury Dairy Milk Sustained - Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye | Mondelez India Pvt. Ltd. | Finalist | |
| 10 | Famous Innovations Digital Creative Pvt. Ltd. | Men's Platinum Jewellery | The Platinum Standard of masculine Style | Platinum Guild International | Finalist | |
| 11 | MullenLowe Lintas Group, India Contributing Agency 1 : Wavemaker Contributing Agency 2 : TREE DESIGN PVT. LTD. Contributing Agency 3 : ADFACTORS PR Contributing Agency 4 : ICARUS DESIGN PRIVATE LIMITED | Tata Tea Premium | HOW A LEGENDARY TEA BRAND TURNED OVER A NEW LEAF | Tata Consumer Products Limited | Finalist | |
| 12 | Leo Burnett India | Sting | Creating the energy category in India, at lightning speed | PepsiCo | Finalist | |
| 13 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | How a candy made it to mother's grocery list | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist | |
| 14 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Kellogg's Muesli and Granola | HOW KELLOGG'S CHANGED INDIA'S BREAKFAST HABITS BY TURNING THE PRODUCT TRUTH INSIDE-OUT | Kellogg's | Finalist | |
| 15 | MullenLowe Lintas Group, India | Havells Fans | Hawa Badlegi : The Winds of change | Havells India Limited | Finalist | |
| 16 | DDB Mudra Group Contributing Agency 1 : BBDO Contributing Agency 2 : Network Advertising Contributing Agency 3 : EssenceMediacom | Snickers | USING INDIA’S SWEET AND SAVOURY TOOTH TO SATISFY ITS HUNGER | Mars International India Pvt. Ltd. | Finalist | |
| 37B. Sustained Success: Services | ||||||
| 1 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | The Journey of Transforming India's Hygiene and Health | Reckitt (India) Ltd. | Gold | |
| 2 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | How To Achieve & Maintain Category Leadership Across 4 years | Spotify India | Gold | |
| 3 | McCann Worldgroup India | Paytm | Paytm Karo- How a brand became a verb | Paytm | Silver | |
| 4 | DDB Mudra Group Contributing Agency 1 : Hyperlink Brand Solutions Contributing Agency 2 : Blackboard communications Contributing Agency 3 : Laqshya Media | INSTAGRAM’S BATTLE AGAINST ITS OWN PERFECTION | Meta | Finalist | ||
| 5 | DDB Mudra Group | Meesho | HOW MEESHO UNLOCKED TRUE VALUE FOR MASS INDIA | Meesho | Finalist | |
| 38. New Product or Service | ||||||
| 1 | L&K Saatchi & Saatchi | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE | Zepto | Gold | |
| 2 | The Womb Communications Contributing Agency 1 : Digitas | Matter e-bike | Making Matter matter | Matter Motor Works | Silver | |
| 3 | DDB Mudra Group | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Ltd. | Silver | |
| 4 | McCann Worldgroup India Contributing Agency 1 : White Rivers Media | Dettol | Designing for impatience | Reckitt (India) Ltd. | Silver | |
| 5 | Leo Burnett India | Lay's | Democratising technology to help farmers fight climate change | PepsiCo | Silver | |
| 6 | Ogilvy Group India Contributing Agency 1 : Good Morning Films Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Man Enough To Care | Hindustan Unilever Limited | Bronze | |
| 7 | McCann Worldgroup India | Hero | Un-scooter | Hero MotoCorp | Bronze | |
| 8 | The Womb Communications | upGrad Study Abroad | Jealous Indian Dads | upGrad | Finalist | |
| 9 | OML Entertainment Pvt. Ltd. Contributing Agency 1 : Misha Ghose | OPPO Reno8 T | OPPO Reno8 T - A Step Above | OPPO Mobiles India Pvt. Ltd. | Finalist | |
| 10 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Pantaloons | The Judgemental Cat | Pantaloons | Finalist | |
| 11 | Leo Burnett India | Kurkure Playz | Made Kurkure Young Again | PepsiCo | Finalist | |
| 12 | L&K Saatchi & Saatchi | JioMart | REDEFINING THE IDEA OF E-COMMERCE | JioMart ( Reliance Retail Ltd.) | Finalist | |
| 13 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist | |
| 14 | DENTSU CREATIVE INDIA | Uber | Uber Rentals | Uber India Systems Private Limited | Finalist | |
| 15 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd, | Center Fruit | Candyland Reshaped: Center Fruit's ₹2 Ball Gum That Changed the Game | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist | |
| 16 | McCann Worldgroup India | PhonePe Car Insurance | Selling Insurance without selling insurance | PhonePe | Finalist | |
| 39. Influencer Marketing | ||||||
| 1 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up - Toofani Biryani Hunt | The Coca Cola Company | Gold | |
| 2 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | Can a cookie help India win the World Cup? | Mondelez India Pvt. Ltd. | Silver | |
| 3 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Missing Chapter for Moms | Procter & Gamble | Silver | |
| 4 | Disney+ Hotstar Contributing Agency 1 : BBH India (Publicis Groupe) | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh | Disney+ Hotstar | Bronze | |
| 5 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Hungry Films Contributing Agency 2 : IPG | Vivel VedVidya | How we got Grandmoms to sell a beauty soap | ITC Limited | Bronze | |
| 6 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | Just add Juzt jelly | PERFETTI VAN MELLE INDIA PVT. LTD. | Bronze | |
| 7 | Enormous | Samsonite | Tested Like Samsonite | SAMSONITE | Bronze | |
| 8 | DDB Mudra Group Contributing Agency 1 : KRDS | MTV | When real life influencers actively engaged an AI influencer FOC | Viacom18 | Bronze | |
| 9 | MullenLowe Lintas Group, India Contributing Agency 1 : Famous Innovations Contributing Agency 2 : Avian WE PR Agency Contributing Agency 3 : Laqshya Media Contributing Agency 4 : Wavemaker | Absolut Glassware | Be An #AbsolutAlly | Pernod Ricard India - IB | Bronze | |
| 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : The Hindu Group Publishing Private Limited | Cadbury Dairy Milk | A SWEET CELEBRATION OF TAMIL NADU | Mondelez India Pvt. Ltd. | Finalist | |
| 11 | Leo Burnett India | Doritos | Cheat the Heat | PepsiCo | Finalist | |
| 12 | Leo Burnett India | Sting | Electrifying the ordinary with Sting energy | PepsiCo | Finalist | |
| 13 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Mindtree | Whisper | The undoing of India's biggest heist | Procter & Gamble | Finalist | |
| 14 | Social Panga Contributing Agency 1 : Eleve Media | KitKat India | KitKat - Catch A Break by Social Panga & Eleve Media | Nestle India Limited | Finalist | |
| 15 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : DENTSU CREATIVE INDIA | Google Safety Center | THE ANTI-SCAM DRIVE | Google India | Finalist | |
| 16 | Leo Burnett India | Pepsi | Becoming a culture maker for the audacious Indian youth | PepsiCo | Finalist | |
| 17 | Ogilvy Group India Lead Agency 2 : Good Creator Co Contributing Agency 1 : Firecracker Contributing Agency 2 : Mindshare India | Dove | STRAIGHTENING OUT BIASES, NOT CURLS. | Hindustan Unilever Limited | Finalist | |
| 18 | Leo Burnett India | Burger King | Burger King pranked a big celebrity to successfully launch a new menu and got away with it. | Burger King India | Finalist | |
| 19 | DDB Mudra Group Lead Agency 2 : Universal Music Group for Brands - India Contributing Agency 1 : PHD Media | Royal Challenge | Inviting India to influence the new bold | Diageo India | Finalist | |
| 20 | Netflix India Contributing Agency 1 : EO2 Exp. Contributing Agency 2 : Rebellion Contributing Agency 3 : Boomranng Creative Contributing Agency 4 : Plankton Collective | Netflix | The Stream Edition | boAt- Imagine Marketing Limited Client Company 2 : Netflix India | Finalist | |
| 21 | McCann Worldgroup India | Education USA | Making American education great again | Education USA | Finalist | |
| 22 | Magnon eg+ | Philips BT1000 Male Grooming | Isse Nahi Katega Campaign | Philips India | Finalist | |
| 23 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd. | Finalist | |
| 24 | MullenLowe Lintas Group, India | YouTube-Creating for India | YouTube-Creating for India | Google India | Finalist | |
| 25 | MullenLowe Lintas Group, India | Vim | VIM-FLUENCING A CHANGE! | Hindustan Unilever Limited | Finalist | |
| 26 | Havas Worldwide | Durex | Love Loud and Proud, Love Louder and Prouder | Reckitt (India) Ltd. | Finalist | |
| 27 | McCann Worldgroup India | Maybelline New York | How a New York Brand Gatecrashed Indian Weddings | Maybelline New York | Finalist | |
| 28 | DENTSU CREATIVE INDIA | IKEA | MAKING BANGALOREANS LOVE SOMETHING NEW | IKEA India | Finalist | |
| 29 | DDB Mudra Group Contributing Agency 1 : Wavemaker | Netflix India | Netflix’s audacious tryst with Indian primetime | Netflix India | Finalist | |
| 30 | MullenLowe Lintas Group, India | HealthifyMe | Demystifying weight loss, one Indian at a time | HealthifyMe Wellness Private Limited | Finalist | |
| 31 | DDB Mudra Group | I-activ | Cup Talk: Trust your Sis! | Piramal Pharma Ltd. | Finalist | |
| 40. Use Of Data | ||||||
| 1 | Leo Burnett India | Lay's | Democratising technology to help farmers fight climate change | PepsiCo | Gold | |
| 2 | DDB Mudra Group | How Instagram taught India to fit more Reel into their real. | Meta | Silver | ||
| 3 | McCann Worldgroup India | Ceregrow | Using Big Data for every little beti-beta | Nestle India Limited | Bronze | |
| 41. The Internal Marketing Award | ||||||
| 1 | The Womb Communications | Astral Pipes | A hidden secret behind the wall | Astral Limited | Finalist | |
| 2 | Leo Burnett India | Doritos | Sizzlin' Hot wins LinkedIn by bringing the Devil to Doritos | PepsiCo | Finalist | |
| 42. The Disruptive Differentiators Award | ||||||
| 1 | The Womb Communications | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND | Truecaller | Silver | |
| 2 | McCann Worldgroup India | Hero | Dismantling a phrase that pigeonholed a gender | Hero MotoCorp | Silver | |
| 3 | DDB Mudra Group | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD | Kenvue Inc. | Silver | |
| 4 | DDB Mudra Group | Gulf Oil | A Safety Net for India's '37th caste' | Gulf Oil Lubricants India Ltd. | Bronze | |
| 5 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Finalist | |
| 6 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX | Cadbury Celebrations | Diwali Shops For Shopless | Mondelez India Pvt. Ltd. | Finalist | |
| 7 | Disney+ Hotstar Contributing Agency 1 : BBH India (Publicis Groupe) | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh | Disney+ Hotstar | Finalist | |
| 8 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Finalist | |
| 9 | TALENTED WEBCO Contributing Agency 1 : Web Dimension Contributing Agency 2 : Stonks Studios | Swiggy | WITASA | Swiggy | Finalist | |
| 10 | MullenLowe Lintas Group, India Contributing Agency 1 : Adfactors PR Pvt. Ltd. | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity | Titan Company Limited | Finalist | |
| 11 | Leo Burnett India | Sting | Creating the energy category in India, at lightning speed | PepsiCo | Finalist | |
| 12 | Ogilvy Group India Contributing Agency 1 : Viral Fission | Bajaj Pulsar N160 | The (Un)Censored Ad | Bajaj Auto Limited | Finalist | |
| 13 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist | |
| 14 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : OML Entertainment Pvt. Ltd | Google Lens | Search what you see | Google India | Finalist | |
| 15 | McCann Worldgroup India | BharatPe | Giving India's shopkeepers their own ad agency | Resilient Innovations Pvt. Ltd. | Finalist | |
| 16 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist | |
| 17 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Finalist | |
| 18 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Vanilla Films Contributing Agency 3 : Qench Contributing Agency 4 : Mindtree | Cadbury Bournvita | Cadbury Bournvita Presents – The Forced Pack. | Mondelez India Pvt. Ltd. | Finalist | |
| 19 | Enormous | Rapido | Taking on Public Transport with Bike Taxi | Rapido | Finalist | |
| 20 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Gems | Fun Updated | Mondelez India Pvt. Ltd. | Finalist | |
| 21 | DDB Mudra Group Contributing Agency 1 : KRDS | MTV | When Indian Rap needed a Robotic rescue | Viacom18 | Finalist | |
| 22 | MullenLowe Lintas Group, India | HP Pavilion | HP Pavilion 2.0 | HP India Sales Pvt. Ltd. | Finalist | |
| 23 | DDB Mudra Group | McDonald's | Because they said a burger needed both hands | Hardcastle Restaurants Pvt. Ltd. | Finalist | |
| 24 | MullenLowe Lintas Group, India | Info Edge India Limited | Jeevansathi | Info Edge India Ltd. | Finalist | |
| 25 | DDB Mudra Group | Royal Enfield | A brand community that values itself 7000x | Royal Enfield (Eicher Motors) | Finalist | |
| 26 | DDB Mudra Group | Meesho | The Invisible Entrepreneur | Meesho | Finalist | |
| 43A. Small Budgets – Products | ||||||
| 1 | DDB Mudra Group | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD | Kenvue Inc. | Silver | |
| 2 | Ogilvy Group India | KFC | TEACHING INDIA TO #SPEAKSIGN | KFC India | Silver | |
| 3 | Enormous | Samsonite | Tested Like Samsonite | SAMSONITE | Bronze | |
| 4 | Enormous | Asahi | Outside, stays outside | Asahi | Finalist | |
| 5 | DDB Mudra Group | Royal Enfield | A brand community that values itself 7000x | Royal Enfield (Eicher Motors) | Finalist | |
| 43B. Small Budgets – Services | ||||||
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold | |
| 2 | DDB Mudra Group | Meesho | The Invisible Entrepreneur | Meesho | Silver | |
| 3 | The Womb Communications | upGrad Tech | Become unfireable | upGrad | Bronze | |
| 4 | Leo Burnett India | Lay's | How potato chip leader Lay's is helping curb toxic pollution in North India | PepsiCo | Bronze | |
| 44. Carpe Diem | ||||||
| 1 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | Oreo ends a 21yr old War in Tamil Nadu | Mondelez India Pvt. Ltd. | Finalist | |
| 2 | TALENTED WEBCO Contributing Agency 1 : Web Dimension Contributing Agency 2 : Stonks Studios | Swiggy | WITASA | Swiggy | Finalist | |
| 3 | MullenLowe Lintas Group, India Contributing Agency 1 : Wavemaker Contributing Agency 2 : TREE DESIGN PVT. LTD. Contributing Agency 3 : Ad Factors PR Contributing Agency 4 : M-Monks Digital Media Private Limited | Tata Tea Premium | HOW TATA TEA PREMIUM BLENDED INTO ODISHA’S CULTURAL FABRIC | Tata Consumer Products Limited | Finalist | |
| 4 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist | |
| 5 | MullenLowe Lintas Group, India | HealthifyMe | Demystifying weight loss, one Indian at a time | HealthifyMe Wellness Private Limited | Finalist | |
| 6 | Leo Burnett India | Mountain Dew | When Mountain Dew changed its iconic line 'Darr Ke Aage Jeet Hai' | PepsiCo | Finalist | |
| 7 | MullenLowe Lintas Group, India | Future Generali India Insurance | Family Redefined | Future Generali India Insurance | Finalist | |
| 8 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist | |
| 9 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Finalist | |
| 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | 5 Star Mush Detector | Mondelez India Pvt. Ltd. | Finalist | |
| 11 | McCann Worldgroup India | G20 | Democratizing diplomacy | Ministry of External Affairs | Finalist | |
| 12 | Momentum MENA, Dubai Lead Agency 2 : Initiative MENA | Yas Island | Yas Hai Khaas | Yas Island | Finalist | |
| 13 | Interactive Avenues Pvt. Ltd. Contributing Agency 1 : Mediabrands Content Studio India | Spotify India | Spotify - Podcast Pe Suna | Spotify India | Finalist | |
| 14 | The Womb Communications | Scaler Tech | Tested Hunger Positive | Scaler | Finalist | |
| 15 | Ogilvy Group India | Raga by Titan | LISTEN TO HER RAGA | Titan Company Limited | Finalist | |
| 16 | Leo Burnett India | Sting | Hijacking culture with Sting | PepsiCo | Finalist | |
| 17 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd. | Finalist | |
| 18 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Finalist | |
| 19 | DDB Mudra Group | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD | Kenvue Inc. | Finalist | |
| 20 | Toaster India | Google India | India Ki Udaan: Google celebrates 75 years of India’s flight | Google India | Finalist | |
| 21 | DDB Mudra Group Contributing Agency 1 : PHD Media India | McDowell's No. 1 | YAARI, MEHFIL AND MCDOWELL’S NO.1 | Diageo India | Finalist | |
| 22 | McCann Worldgroup India | Flipkart | Bringing back the festive joy to a nation reeling from inflation | Flipkart Internet Pvt. Ltd. | Finalist | |
| 23 | DDB Mudra Group | McDonald's | Elephant in the festive calendar = Ramzan. | Hardcastle Restaurants Pvt. Ltd. | Finalist | |
| 24 | McCann Worldgroup India | Maybelline New York | How a New York Brand Gatecrashed Indian Weddings | Maybelline New York | Finalist | |
| 25 | MullenLowe Lintas Group, India | Maruti Suzuki Jimny | INSPIRED BY TRUE STORIES | Maruti Suzuki India Pvt. Ltd. | Finalist | |
| 45. Commerce & Shopper Marketing | ||||||
| 1 | McCann Worldgroup India | Maggi | Why save the best for last? | Nestle India Limited | Silver | |
| 2 | McCann Worldgroup India | Maggi | From Maggi lovers to Maggi moms | Nestle India Limited | Silver | |
| 3 | MullenLowe Lintas Group, India | Maruti Suzuki Driving School | The DAD certified driving school | Maruti Suzuki India Pvt. Ltd. | Silver | |
| 4 | Leo Burnett India | Cleartrip | ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety | Cleartrip | Bronze | |
| 5 | DENTSU CREATIVE INDIA | KFC | KFC Howzzat - India's Most Screamed at Campaign during IPL | KFC India | Bronze | |
| 6 | McCann Worldgroup India | Colin | Daag acche nahin hain | Reckitt (India) Ltd. | Finalist | |
| 7 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist | |
| GRAND EFFIE | ||||||
| NO. | Lead Agency | Brand | Entry Title | Client | Category | |
| 1 | Enormous | Jaquar | Unimaginable Brand Extensions | Jaquar | 15. Home Furnishings & Appliances | |
| EFFIE INDIA CLIENT OF THE YEAR | ||||||
| Mondelez India Pvt. Ltd. | ||||||
| EFFIE INDIA AGENCY OF THE YEAR | ||||||
| McCann Worldgroup India | ||||||
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
