Force Motors has appointed Leo Burnett Consult to help with its branding architecture and branding for a new platform. Codenamed T1N, this is a new light commercial vehicle (LCV) platform from Force Motors with a capacity of 11-18 seating. The platform has been designed keeping both local and global markets and boasts of the best in class safety, comfort and engineering features.
Prasan Firodia, managing director, Force Motors, said, “We have designed this platform ground up, with the best technology available around the globe. Our vision for this platform is a global one. We wanted to collaborate with a branding partner who is the best in the world. Leo Burnett’s approach to building our new brand platform and their views on our brand architecture were aligned to our worldview. I am looking forward to creating a world-class brand with the team.”
Dheeraj Sinha, managing director and chief strategy officer, South Asia, Leo Burnett, said, “Force Motors is a company with great legacy and an eye on the future. The T1N platform is absolutely world class. Our job is to give it the right platform and position to succeed not just in India but across the global markets. Our approach of understanding cultural inflexion points, using data-led insights and our understanding of the automobile industry will help us build a successful strategy for this platform. We look forward to creating some magic together.”
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